Director of Social Commerce

• Who we are
• We’re GoSpooky: the ones who get all things social. A global agency made for the social era. We grow brands through content, community and commerce, keeping them at the forefront of culture. Social isn’t just first, it’s the foundation.

From creatives and commerce specialists to game designers and data analysts, we cover the full social spectrum. If it shapes internet culture, we’re on it, making fast, bold and relevant work that actually gets shared.

As official partners of Instagram and Snapchat and partners and social affiliates of TikTok (Shop), we work with brands like KLM, JBL, Samsung, Prime Video and HEMA. Driven by bold ambition, endless creativity and authentic people, our teams think ahead, react fast and keep brands culturally relevant. Whether it’s live social shopping, creator management, social-first campaigns or turning a trend into a brand moment.

We’re always looking for fresh energy: people who bring new perspectives, challenge the norm and help us and our clients evolve. If you love shaking up social, thinking big and moving fast, you’ll fit right in.

The Role

As our Director of Social Commerce , you'll take full ownership of GoSpooky's social commerce business (affiliate, shop ops and live) end to end. From TikTok Shop to live shopping and beyond, you'll work at the intersection of content, creators, and commerce to drive real results for global brands. This isn't a strategy seat: you're entrepreneurial in execution, building the team, the proposition and the platform as much as directing them. You'll set the commercial and quality bar that makes GoSpooky the best social commerce company in the Netherlands and eventually in Europe.

What you'll do

Own Social Commerce end to end (affiliate, shop ops and live) with full P&L responsibility

Lead the build-out of GoSpooky's Merchant of Record proposition, including shipping and handling with our 3PL partner(s)

Lead the development and execution of high-performing social commerce strategies across platforms like TikTok Shop, Instagram, and YouTube

Partner directly with GoSpooky's co-founder to set the commercial and quality standard that makes GoSpooky the best social commerce company in the Netherlands and eventually in Europe

Lead and grow the Social Commerce team (currently 4-5 people across affiliate, shop ops and live), including hiring, development and performance

With our Speaky Lead, build and scale the Speaky platform and infrastructure that makes live and social commerce genuinely scalable, not a one-off

Be the senior leader and spokesperson for Social Commerce with clients and platform partners across the Netherlands

Lay the groundwork (team, model, playbook) to set up Social Commerce in new countries as it proves out here

Direct the data and tech roadmap Social Commerce needs, and use performance data to drive commercial decisions, not just report them

Be a member of GoSpooky's leadership team alongside the other craft leads, reporting to our co-founder, Tim

What we're looking for

A senior leader with real P&L ownership behind them (10+ years): you know what it takes to run social commerce as a business, not a campaign

Proven people leader: you've built and led teams of specialists and you know how to develop people while keeping the pace high

Deep, hands-on knowledge of affiliate, shop ops and live commerce: you understand how each actually works, not just the headline numbers

Experience running a Merchant of Record model and logistics/3PL partnerships: you understand shop ops beyond the strategy layer

Genuinely entrepreneurial: you build first, rather than waiting for a brief

Data and tech fluency: comfortable directing a platform/tech roadmap, not just reading a dashboard

A natural spokesperson: clients and partners want you in the room, and you're comfortable being the face of Social Commerce externally

Ambition to build Social Commerce beyond the Netherlands, and the patience to get the model right here first

Based in the Netherlands, with 3-5 days a week at our Amsterdam office or on-site with clients. We work hybrid, but this is a building role: you'll want to be where the team and the clients are

What’s in it for you?

25 vacation days, plus flexibility to take additional time off

Commuting allowance for both car and public transport

Remote working possibilities

A MacBook for peak productivity

Training opportunities to develop your skills and grow with us

Healthy communal lunches to keep you fueled

Fun events to connect, recharge, and bond as a team

Phone allowance

Unlimited mental health and well-being support via OpenUp

A pension plan where GoSpooky contributes a percentage of your salary

Dutch classes for international team members

2 extra weeks of paid birth leave/geboorteverlof for partners

• Apply for the job
• So, do you want to join our team? We’d love to hear from you! Please note: a valid EU work permit is required for this role.

GoSpooky is an equal-opportunity employer. Our hiring decisions are based on objective measures and we will not discriminate against any aspect of your identity. We believe that a diverse team is crucial to our collective success and value an inclusive culture where everyone can make their impact and bring their true unique selves to work.