Director of Social, Content & Creators (Harry's)

About Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the Team:

Join an exceptionally smart, creative, and passionate Harry’s Brand team, where every day is a chance to bring our iconic brand to life. Our team is dedicated to making a noticeable difference in the world, infusing creativity and strategic insight into everything we do. We believe in the power of collaboration, and each member contributes uniquely to our collective mission of creating things people like more. Does this sound like a team you want to be a part of? If you're ready to inspire and be inspired, to challenge and be challenged, and to truly impact our brand and the world around you, then read on! We can't wait to see what you bring to our colorful mix.

About the Role:

As the Director of Social, Content & Creators for Harry’s, you will lead the creation and execution of innovative strategies that differentiate and elevate our brand in a loud and competitive online marketplace. This role requires you to manage and synergize our social media approach, creator marketing, and sponsored collabs to make Harry’s a brand people root for. You will be instrumental in driving the strategic planning for our channels, ensuring they align with our brand values, messaging, and meet our ambitious goals to be the world’s most honest men’s grooming brand. You’ll inherit existing franchises (like Harry’s Tub and The Harry’s), with the opportunity to concept completely new ones, and work closely with our Social Impact team to help men access mental health care.

What you will accomplish:

Strategic Oversight, Execution, and Channel Strategy: Develop and implement comprehensive content strategies that integrate social media, creator collaboration, and storytelling to increase brand awareness. Ideate and execute social-first activations.

Creator Marketing Strategy: Craft and execute creator strategies that effectively entertain, expanding brand reach and authenticity. What communities do we want to engage with? What types of talent makes the most sense?

Social Media Management: Oversee the strategy for all social media channels (Instagram, Tiktok, YouTube, LinkedIn), ensuring conte nt aligns with Harry's brand voice, our core customer, and business goals. Leverage analytics to optimize engagement and growth. Define and iterate on how Harry’s will show up in all content mediums and comms channels, partnering with our Creative Director to define voice, guidelines, and visual style for content. Define the right mix of top-of-funnel content, focused on entertainment.

Content Strategy Development: Guide the creation of compelling content across all platforms, ensuring it supports strategic objectives and brand standards. Lead team of people who are developing content ideas, contracting with creators and agencies to develop and produce content

Agency Management: Manage external relationships with production houses, creative agencies, and talent. Act as the primary point of contact for all external communications and campaign management.

Team Leadership: Lead and mentor a growing team, dedicated to managing our social channels, producing content, and keeping Harry’s top of mind online. Set clear team goals, manage workload, and drive professional development. Build a culture constantly learning, brainstorming content ideas & sometimes creating, measuring, reporting and a team capable of consistently evolving itself with the latest trends and platforms.

Performance Measurement: Monitor and analyze the effectiveness of content to constantly refine approaches. Own all social reporting and analytics, always making the case for social’s key role in Harry’s brand growth. Set goals as relates to creators and social reach.

Allocate and manage a dedicated budget to drive best overall outcomes.

This should describe you:

8-10 years making creative, share-worthy content, equipped with extensive experience in managing high-impact social and creator campaigns. A proven track record of commissioning/executive producing highly engaging video content across social channels. Your expertise includes strategic oversight of agency partnerships and building cross-functional relationships. You thrive in fast-paced environments and possess a keen ability to anticipate trends and consumer behaviors. You have the ability to clearly understand and articulate why a piece of content is working, quickly building and iterating on even better content. Your passion for creating memorable and impactful communication is matched by your ability to anticipate and adapt to shifting consumer and technology trends. You’re scrappy, forward-thinking, and naturally think outside of the box. You have experience setting strategy, driving measurement, managing small teams with a common vision. Here is who you will work with:

Reporting to Head of Harry’s Creative & Social

Leading the Harry’s Social, Content, & Creator team

Working cross-functionally with Brand Management, Omni channel Go-to-Market, Social Impact, Insights, DTC, Creative/Design, Growth

This role promises a significant opportunity to influence Harry’s Brand market presence and consumer engagement. Your strategic vision will not only direct our marketing efforts but also ensure they yield measurable results, driving both growth and innovation within the company.

Benefits and perks

Medical, dental, and vision coverage

401k match

Equity in Mammoth Brands

Flexible time off and working hours

L&D stipend

4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years

20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood

Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop

Free products from our family of brands

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and