Director, Onsite Merchandising

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview

The Director, Onsite Merchandising will lead demand shaping and onsite experience optimization to drive rapid GMV growth and elevate customer engagement. This role owns the strategy and execution of onsite merchandising assets, customer journey enablement, and large-scale campaign orchestration, working cross-functionally with senior leaders across Product, Tech, Finance, Marketing, Category, CRM, and Design.

This is a highly visible leadership role with direct impact on business performance, customer experience, and long-term platform innovation.

What You Will Do

Business Growth & Demand Shaping

• Own and drive onsite demand shaping strategy to accelerate customer engagement and commercial performance.
• Deliver ≥20% month-over-month GMV growth, with strong accountability for core performance KPIs including CTR and CVR. Translate business goals into scalable onsite merchandising strategies that drive traffic conversion and basket expansion.

Onsite Merchandising & Product Innovation

• Lead the creation of innovative onsite merchandising assets, tailored to different customer segments and shopping missions.
• Partner closely with Product and Tech teams to design and launch new product features that improve discovery, relevance, and conversion. Champion AI-led creative and personalization tools, enabling dynamic content, personalized design, and data-driven user experiences.

Customer Journey & Channel Enablement

• Enable a seamless end-to-end user journey across onsite experiences and marketing channels.
• Ensure onsite merchandising strategies are tightly integrated with CRM, performance marketing, and brand initiatives.

Campaign & Event Leadership

• Own planning and execution of major commercial events andncampaigns (e.g., CNY, 618, Double 11, seasonal mega sales).
• Maximize business impact through strategic assortment presentation, thematic storytelling, and real-time optimization during campaigns.

Cross-Functional Leadership

• Act as a key strategic partner to Finance, Product, Tech, Category Management, CRM, Design, and Marketing teams.
• Provide thought leadership, align stakeholders, and drive execution excellence across complex, matrixes organizations.

Basic Qualifications

Proven leadership experience within eCommerce, retail, or internet services environments.

Experience working in high-growth, fast-paced organizations with large transaction volumes.

Deep understanding of traffic optimization, conversion funnels, and onsite performance levers.

Demonstrated ability to conceptualize and launch product features that materially improve customer engagement.

Experience building or leveraging AI-driven creative, personalization, or recommendation solutions is highly preferred.

Data-driven decision maker, comfortable working with performance metrics, experimentation, and business cases.

Strong track record of driving GMV growth and traffic conversion at scale through onsite or product-led strategies.

Recruitment Process and Others

Recruitment Process

Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer

The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.

Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

This job posting may be closed prior to the stated end date for application if all openings are filled.

Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.

Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

Privacy Notice​

Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/ ​