Director, SEO + AEO

VaynerX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company i s home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

ABOUT TAMARA GROUP:

About Tamara Group (The Attention, Media, And Relevance Agency): Born from editorial, influencer, and experiential roots, Tamara Group is built to drive growth and disruption through the power of attention and cultural relevance.

OVERALL PURPOSE

Tamara Group is looking for an Director of Organic Search to lead SEO & AEO engagements and elevate our agency's organic search offering across a portfolio of high-profile client accounts. In this senior role, you will architect the strategic vision spanning traditional SEO and Answer Engine Optimization (AEO), ensuring our clients achieve meaningful visibility not just in blue-link results, but inside AI-generated answers on major LLM platforms like Google AI Overviews, ChatGPT, and Gemini. You will guide a team of organic search professionals, collaborate cross-functionally with media, content, creative, and engineering teams, and serve as a thought leader who keeps VaynerMedia's search practice on the cutting edge. This is a role for someone who can think at a systems level, drive measurable outcomes, and bring contagious energy to a fast-moving, culturally plugged-in agency.

KEY AREAS OF RESPONSIBILITY

Lead and mentor a team of organic search Managers by setting performance goals, fostering a culture of continuous improvement and learning, and ensuring consistent application of best practices across all campaigns

Define and lead the overarching organic search strategy across all assigned client accounts, aligning SEO & AEO initiatives directly to each client's business objectives, revenue targets, and customer growth goals

Analyze performance data holistically across Google Search Console, GA4, and enterprise SEO platforms (SEMrush, Ahrefs, Conductor, BrightEdge, etc.), translating insights into clear strategic adjustments and executive-ready reporting

Collaborate cross-departmentally with paid media, content, creative, and engineering teams to embed SEO & AEO best practices into every touchpoint of the digital experience

Present organic search strategy, performance, and competitive landscape to senior client stakeholders in a clear, compelling, and ROI-focused manner

Lead comprehensive technical SEO programs, including site architecture, Core Web Vitals, mobile optimization, crawl/index health, and advanced schema markup implementation to ensure client sites are structurally sound for both traditional crawlers and AI-driven retrieval systems

Experiment and scale AEO strategies: optimize content and structured data to earn citations within AI-generated answers, develop new KPIs to quantify brand visibility inside LLMs, and systematize proven tactics across accounts

Drive local SEO strategy for multi-location and regional clients, including Google Business Profile optimization, local listing management, geo-targeted content, and localization frameworks for international, multi-language accounts

Implement AI-powered tooling and automation across the organic search workflow. Leverage generative AI for scalable content optimization, automate internal linking and entity extraction pipelines, and monitor real-time intent shifts to keep strategies ahead of algorithm changes

Track Google core algorithm updates, the rapid evolution of AI-search features, and industry shifts while proactively adapting strategies and briefing clients on impacts and opportunities

EXPERIENCE / KNOWLEDGE REQUIRED

7-10 years of progressive SEO experience, with at least 5-7 years in a senior or leadership capacity managing SEO strategy across multiple client accounts or websites

Deep, hands-on expertise across all SEO disciplines: technical SEO, on-page optimization, content strategy, link acquisition, and local/multi-location SEO

Demonstrated hands-on experience with AEO, including optimizing content and structured data for citation in AI-generated answers in the major LLM platforms

Strong command of core analytics and SEO tooling: Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, BrightEdge, or comparable enterprise platforms

Proven track record of measurable organic growth across multiple accounts that increased rankings, traffic, and conversion from organic search channels

Experience leading and developing SEO teams, with strong project management skills and the ability to orchestrate cross-functional initiatives

Advanced analytical skills and the ability to synthesize large datasets, identify trend patterns, and translate data into actionable strategy

Familiarity with AI/ML-powered SEO tools, workflows, and enthusiasm for experimenting with generative AI applications in search marketing

Excellent communicator capable of translating technical SEO complexity into business value for non-technical clients and internal stakeholders

Current knowledge of Google algorithm updates, E-E-A-T principles, Core Web Vitals, and the evolving AI search landscape

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!

Exact compensation may vary based on skills, experience, and location.

Employer-sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Base Salary

$135,000 — $160,000 USD