Director, Social Commerce

ABOUT VAYNERX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

ABOUT CHUKMEDIA

ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture. Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems

Overall Purpose: We are seeking a Director of Social Commerce to build, lead, and scale our social commerce department across TikTok Shops and Live Shopping. Reporting directly to the SVP of Digital Commerce, you will be responsible for the overarching strategy that drives revenue growth across our entire client portfolio. The Director will define the agency’s "North Star" for social commerce, establishing high-level platform partnerships (e.g., TikTok, Meta, YouTube) and leading the team to execute against our operational frameworks that drive results in a fast-paced, results-driven agency environment.

KEY AREAS OF RESPONSIBILITY:

Develop and lead execution of social commerce strategies for multiple clients on platforms like TikTok Shop, Whatnot, Facebook Live and other emerging channels, driving performant customer engagement and conversions

Oversee sourcing and relationship management of Affiliates, and Influencers – from outreach, to onboarding and briefing and content collaboration – in service of amplifying brand campaigns and achieve sales goals

Drive the strategy to optimize TikTok Shop storefronts (product merchandising, images, descriptions) to ensure relevance, maximizing click-through and conversion rates

Direct paid campaign performance (e.g. GMV Max) and track Shop KPIs (e.g. Revenue, conversion rate, affiliate impact, channel ROI), defining reports and actionable insights to enhance data-informed strategies

Collaborate with internal and client teams (media, creative, brand) to coordinate campaigns, product launches, and ensure consistent brand messaging across all channels

Lead with the latest social commerce trends, platform updates (e.g. new TikTok Shop features/mandates), platform incentives (Brand & agency), and best practices, proactively integrating these into client strategies

Cultivate and manage direct relationships with platform leads (e.g. TikTok, Meta, Whatnot) to align platform-level roadmaps with our clients’ unique business objectives to identify and scale performance-driven initiatives

Support defining Channel-specific Growth Models and campaign budgets, ensuring spend is aligned with ROI targets and client expectations (e.g. balancing promotional costs with sales outcomes)

EXPERIENCE/KNOWLEDGE REQUIRED:

8+ years of experience in Management Consulting, eCommerce, Digital Marketing, or Growth, with at least 3+ years specifically focused on leading Social Commerce, Live Shopping or Affiliate-driven teams.

Proven Leadership: A track record of building and managing teams in a fast-paced agency or brand environment.

Platform Mastery: Direct experience with the TikTok Shop ecosystem, its algorithms, and the broader social commerce landscape (Meta, YouTube, Walmart, etc.).

Performance Expertise: A demonstrated history of meeting or exceeding critical KPIs, such as seven-figure sales growth and enterprise-level ROI targets.

Relationship Management: Exceptional proficiency in navigating complex organizations and managing executive level relationships with clients.

Analytical Rigor: A data-first mindset capable of steering team-wide tactics and brand strategy informed by market trends and performance metrics.

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.