Director, Stills, Belux

Job Description Summary:

Role Purpose

The Director, Brand Management – BELUX leads the development and execution of the brand strategy for one or more major trademarks within the Belux portfolio. Operating in a Top 9 priority market , this leader plays a central role in driving brand growth, strengthening consumer relevance, and delivering commercial impact through locally resonant plans that fully leverage global and Europe OU strategies.

As a key member of the BELUX Marketing Leadership Team, the Director ensures brand plans are insight driven, commercially grounded, and flawlessly executed. This leader works in close partnership with the Senior Director Marketing Belux , the bottler (CC EP ), Commercial, IMX, Media, Insights, PACS, Finance, RGM, and the Europe OU category network.

The Director manages and develops a team of Senior Managers and/or Managers to deliver brilliant activation, impactful innovation launches, and strong marketing execution across all channels and touchpoints.

What You’ll Do for Us

1. Brand Strategy & Portfolio Leadership

Lead long term and annual strategy for one or more trademarks within the local portfolio.

Translate global and EU OU strategies into locally relevant, insight driven brand plans .

Identify growth opportunities using consumer insights, cultural trends, category dynamics, and competitive analysis.

Build plans that grow penetration, brand preference, and market share while reinforcing portfolio coherence.

2. Integrated Planning & Full Funnel Activation

Develop annual brand plans including communication, media, digital, PR, experiential, shopper, and customer activation.

Ensure IMX, brand ideas, innovation, and media work as a unified system to drive full funnel results.

Adapt global creative platforms and toolkits into high quality, market specific executions.

3. Innovation Leadership

Activate innovation launches with excellence—ensuring readiness across pack, claims, communication, RGM, shopper and customer activation.

Provide input to the OU and global teams based on Local consumer and customer needs.

Lead post launch reviews, embedding lessons into future plans.

4. Commercial, Customer & Bottler Collaboration

Partner closely with the Senior Director Customer & Commercial, Channel Leads, and bottler teams to align brand priorities with customer strategies.

Support customer sell ins with compelling category narratives, brand plans, and activation toolkits.

Ensure brand plans are executable and commercially viable across Belux channels.

5. System & Network Collaboration

Serve as the primary brand interface with the EU OU Category Teams.

Ensure Belux needs and insights influence future global and regional brand plans.

Participate in OU/global forums and contribute Belux best practices to the network.

6. Performance Management

Monitor brand performance across equity, penetration, value share, NSR, GP, distribution, and media effectiveness.

Lead brand reviews and performance routines, adjusting plans based on insights.

Ensure each brand delivers against financial, consumer, and customer KPIs .

7. People Leadership & Capability Building

Lead, coach, and develop a team of Senior Managers and Managers.

Build brand marketing capability across Belux , ensuring strong talent pipelines.

Foster a culture of creativity, consumer obsession, commercial focus, and operational rigor.

8. Governance, Compliance & Operational Excellence

Ensure brand governance, SRA & claims approval, legal compliance, and sustainability requirements are followed.

Lead disciplined planning processes, investment stewardship, project management, and measurement.

Ensure flawless execution across creative, media, shopper, and commercial channels.

Qualifications & Experience

Bachelor’s degree required; advanced degree preferred.

8–12 years of brand management or marketing leadership experience within FMCG.

Strong experience activating global/OU strategies at the local market level.

Proven success leading brand growth, complex projects, and cross functional alignment.

Strong people leadership; experience managing Senior Managers/Managers.

Expertise in brand strategy, IMX, media, insight driven planning, innovation, and commercialization.

Strong system leadership experience, ideally working with bottlers or franchise partners.

Excellent communication, influencing, and stakeholder management skills.

Fluent in English; French and/or Local preferred.

What We Can Do for You

Opportunity to lead major trademarks in one of the EU OU’s Top 9 markets.

High visibility across BeNeLux , EU OU, and Global networks.

Close collaboration with system stakeholders and senior commercial leadership.

Career development path toward Senior Director Marketing roles.

A dynamic environment that encourages creativity, testing, learning, and impact.

Confidentiality Notice

This job description outlines the general nature and responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.

Skills:

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Data, Customer Engagement, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (PBI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Location(s):

Belgium

City/Cities:

Brussels

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 12, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.