Dy. General Manager

Job Description

Designation: Deputy General Manager (DGM) – National Sales Manager

Business Unit: Lightning Structure (HMP)

Experience: 15+ Years

Reporting To: Director / Business Head

Location:

• •Initial: Matar Manufacturing Facility (First 6 months)
• •Subsequent Posting: Bhubaneswar (Head Office / Sales HQ)

Role Overview

The Deputy General Manager – National Sales will be responsible for driving pan-India sales strategy and execution for the Lightning Structure (HMP) business. The role demands strong leadership, deep B2B industrial sales expertise, and the ability to scale revenue by building high-performing sales teams, strategic customer relationships, and robust channel networks.

Key Responsibilities

Sales Strategy & Business Growth

• •Define and execute the national sales strategy for Lightning Structure (HMP) products aligned with organizational goals.
• •Drive top-line revenue growth, market share expansion, and profitability across India.
• •Identify new industry segments, EPC opportunities, and key accounts in infrastructure, power, renewables, industries, and government projects.
• •Lead annual sales planning, forecasting, budgeting, and target setting.

Leadership & Team Management

• •Build, mentor, and lead a high-performing national sales team , including regional and key account managers.
• •Set KPIs, review performance regularly, and ensure capability development of the sales force.
• •Foster a strong sales culture focused on accountability, results, and customer satisfaction.

Key Account & Channel Management

• •Manage strategic national accounts , consultants, EPCs, and large institutional customers.
• •Strengthen and expand channel partner, dealer, and distributor networks across regions.
• •Negotiate and close high-value contracts, tenders, and long-term agreements.

Market Intelligence & Product Positioning

• •Track market trends, competitor activity, pricing dynamics, and customer feedback.
• •Collaborate with marketing and product teams to refine product positioning, value propositions, and go-to-market strategies .
• •Support new product launches and solution-based selling initiatives.

Cross-functional Coordination

• •Work closely with manufacturing, supply chain, finance, quality, and projects teams to ensure timely execution and customer satisfaction.
• •Spend the initial 6 months at the Matar facility to gain in-depth understanding of products, processes, costing, and capacity planning.

Compliance & Governance

• •Ensure adherence to company policies, pricing guidelines, ethical sales practices, and statutory requirements.
• •Represent the company professionally at industry forums, exhibitions, and customer meets.

Desired Candidate Profile

Education

• •Bachelor’s degree in Engineering (Mechanical / Electrical / Civil preferred).
• •MBA / PGDM in Sales & Marketing will be an added advantage.

Experience

• •Minimum 15+ years of progressive sales experience , with at least 5 years in a senior/national sales leadership role .
• •Strong exposure to B2B manufacturing-driven sales , preferably in:
• •Lightning protection systems
• •Structural steel / HMP / fabrication
• •Power, infrastructure, renewables, or industrial products

Key Skills & Competencies

• •Proven track record of scaling national businesses and leading large sales teams
• •Strong negotiation, contract management, and key account handling skills
• •Deep understanding of project-based and EPC-driven sales
• •Strategic thinking with hands-on execution capability
• •Excellent communication, presentation, and stakeholder management skills
• •Willingness to travel extensively across India