E-Retail Category Marketing Manager

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role: E-Retail Category Marketing Manager

As E-Retail Category Marketing Manager, you will help drive e-retail channel performance across pure-play e-commerce and retailer.com customers. Working closely with Category and Shopper Marketing, Brand, Sales and wider cross-functional teams, you will develop promotional, trade marketing and category initiatives that strengthen brand visibility, customer engagement and commercial growth across priority brands.

Your Responsibilities :

• •Develop and manage the e-retail shopper journey, digital shelf and online content strategy, including product detail page optimisation, search visibility and content performance.
• •Lead the promotional strategy and activation calendar for online customers, creating and executing customer-specific plans that improve brand visibility, discoverability and engagement.
• •Plan and deliver retail media activity across sponsored products, sponsored brands, sponsored display, Amazon DSP and video advertising, managing campaign optimisation and budget allocation.
• •Support category management and trade marketing initiatives through category presentations, recommendations, online execution and customer-specific toolkits aligned with brand strategies and annual business plans.
• •Analyse business, customer and market data to provide actionable insights, communicate performance updates and inform marketing and customer plans in partnership with internal stakeholders, customers, agencies and global teams.

What You Need to Succeed (minimum qualifications) :

• •Degree-level education or equivalent.
• •At least 3 years of experience in an e-commerce-related field.
• •Experience developing and executing Amazon and other key e-retail channel strategies.
• •Strong communication and collaboration skills, with the ability to work effectively across internal teams, customers, agencies and global stakeholders.

What will give you a competitive edge (preferred qualifications) :

• •Experience in the animal health sector.
• •Demonstrated ability to generate insights and analyse business, customer or market data.
• •Experience with DSP and Amazon Marketing Cloud (AMC) analysis and execution.

Additional Information :

• •Location: UK, Hook.
• •Work model: Hybrid.
• •Travel: A small amount of travel to visit customers and attend conferences is required.

Don't meet every single requirement? Studies have shown underrecognized groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!

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