Email Developer

Working at Regis University

As Regis employees, we embrace our Jesuit Catholic values of respect, inclusion and equity, and welcome employees, faculty and students from all faiths and cultures. Together, we perform our duties in alignment with the mission of the University and seek dedicated individuals to contribute to and strengthen that mission and our service to students. Why Work at Regis?

Job Summary:

The Email Developer is responsible for building, maintaining, and managing Regis University’s portfolio of email marketing campaigns and landing page assets, including forms and preference-management experiences. This role integrates audience segmentation, dynamic content, data analytics, reporting, and domain health monitoring to ensure high deliverability and engagement. As a critical Strategic Marketing and Communications team member, the Email Developer ensures mobile-first design and accessibility compliance and continuously enhances user experience. This role oversees comprehensive spam testing, deliverability strategy, and in-depth data analysis, working closely with team members and work-study students to support quality assurance (QA) and deliver results that align with university goals. The role also provides expertise in crafting subject lines, preview text, and student-centered email copy; supports SMS strategy and serves as a backup for bulk SMS deployment under the direction of the Associate Director, Marketing Automation.

Major Duties and Responsibilities:

Email and Landing Page Development and Quality Assurance

• •Utilize HTML/CSS and email marketing best practices to create and code interactive and mobile-friendly email experiences, maintaining up-to-date knowledge of email coding standards to enhance engagement and user interaction.
• •Perform rigorous QA testing across diverse devices, email clients, and ISPs to ensure accessibility, consistent rendering, and an optimized user experience.
• •Coordinate with work-study students to streamline QA processes and uphold quality standards.
• •Develop and test audience-specific dynamic content in emails and landing pages.
• •Validate landing page functionality, accessibility, mobile responsiveness, form submissions, data updates, and tracking before launch.

Deliverability and Performance Optimization

• •Lead advanced spam and deliverability testing using tools like Google Postmasters and inbox placement platforms to improve engagement and reduce spam rates.
• •Monitor deliverability trends across major providers (e.g., Gmail, Yahoo) and implement strategies to achieve high inbox placement.
• •Collaborate weekly with team members to brainstorm and refine deliverability tactics, expanding reach and improving email performance with year-over-year analysis.
• •Enhance email authentication and deliverability by managing DNS settings, including SPF, DKIM, and DMARC records.
• •Reduce the risk of spam flagging and improve email reputation through advanced DNS management.

Data Analysis and Reporting

• •Analyze and interpret deliverability and engagement metrics to inform A/B testing strategies, identifying and implementing insights that drive measurable improvements in email performance, such as open rates and click rates.
• •Generate detailed weekly reports tracking email metrics, spam complaints, click performance, and A/B test results.
• •Provide ad hoc reports to support strategic decisions and ongoing performance assessment.
• •Analyze audience-segment performance and test subject lines, preview text, calls to action, and landing page experiences to improve engagement and conversion.

Strategic Planning and Collaboration

• •Utilize historical performance data, best practices, and innovative approaches to recommend improvements for email campaigns.
• •Focus on enhancing content, layout, and deliverability based on past results and evolving strategies.
• •Offer expertise in email production best practices, design, layout, messaging, and deliverability to project managers and creative teams, aligning email strategies with university objectives.
• •Provide strategic insights on best practices in email development and emerging technologies to enhance user engagement.
• •Review and recommend revisions to email copy, subject lines, preview text, and calls to action to ensure student-centered, actionable messaging consistent with university brand and campaign objectives; collaborate with content owners and creative teams on improvements.
• •Support SMS strategy and audience segmentation, and serve as a backup for bulk SMS deployment, under the direction of the Associate Director, Marketing Automation.

Compliance and Project Management

• •Ensure compliance with email privacy regulations (e.g., GDPR, CAN-SPAM), incorporating industry-leading security practices to protect user data and uphold high standards of email safety.
• •Effectively manage project timelines in Wrike to ensure timely and organized email campaign deployment, supporting the team’s objectives independently and reliably.
• •Maintain adherence to project deadlines in alignment with enrollment objectives.
• •Maintain current standard operating procedures and onboarding resources for email development, landing pages, segmentation, QA, reporting, and backup SMS deployment, including recorded demonstrations where helpful.

Additional Responsibilities

• •Support the evolving objectives of the Enrollment Management team by taking on additional tasks and contributing to overall strategic goals as needed.
• •Stay current on trends and best practices in email development, deliverability, and emerging technologies, applying these insights to improve user engagement.

Required Qualifications:

• •Bachelor’s degree in Computer Science or related discipline, or equivalent amount of relevant experience including design development and testing (must explain relevancy of experience)
• •3+ years of hands-on experience creating HTML emails. St
• •Advanced understanding of web development tools and technologies such as CSS, JM1 and Photoshop.
• •Experience with HTML authoring tools.
• •Experience developing emails with dynamic content.
• •Experience performing extensive testing for rendering and accessibility compliance.
• •Experience developing mobile responsive emails and landing pages.
• •Experience integrating multimedia (video, audio, animation) into landing pages.
• •Knowledgeable of email compliance regulations.
• •Excellent communication skills, both verbal and written.
• •Ability to interact effectively with various people and departments in collaborative settings.
• •Strong organizational skills, attention to detail and precision in work.
• •Demonstrated ability to build and test marketing landing pages, forms, and dynamic content that support lead capture, communication preferences, and campaign conversion.
• •Knowledge of audience segmentation and personalization for relevant, targeted communications.
• •Demonstrated ability to evaluate and improve student-centered email copy, subject lines, preview text, and calls to action for engagement.

Preferred Qualifications (Any of these would be helpful.):

• •Strong proficiency in JavaScript
• •Experience working on teams that leverage project management methodologies.
• •Experience in any of the following: Pardot, Node JavaScript and Express templating frameworks, CRM and form integration, relational databases, scripting languages like ASP and PHP
• •Experience supporting bulk SMS campaigns, including audience segmentation, deployment, consent and preference management, and performance analysis.
• •Experience building landing pages and forms in Pardot, including conditional content and CRM-connected communication preference updates.

This position will remain posted until filled, with a preferred application deadline of November 9th, 2026. Applications received by this date will receive full consideration.

• Special Instructions to Applicants:
• Please submit a resume, cover letter and list of references with your applicati