EMEA Marketing Manager

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu , founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the role:

We’re looking for a highly strategic and execution-oriented EMEA Marketing Manager to build and scale our regional marketing function, with a strong focus on Spain. Reporting to the VP International Marketing, this individual will be our first dedicated marketing hire in EMEA and will play a critical role in driving pipeline, accelerating deals, and building brand presence across the region — while aligning tightly with Cresta’s global marketing strategy and campaigns. International expansion is a top priority for Cresta: after launching GTM hubs in EMEA and APAC last year, we launched in Spain this year. You’ll partner closely with our regional sales leadership in Spain and gain broad exposure well beyond a single market.

Location: London, Remote or based in Spain.

Responsibilities:

In partnership with the VP of International Marketing, develop and execute Cresta’s EMEA marketing strategy aligned to both regional pipeline and CARR goals and global marketing priorities

Translate global campaigns and product launches into effective regional execution plans

Own and deliver the regional marketing plan across field events, ABM, digital programmes, executive engagement, and sponsorships

Partner closely with EMEA Sales to drive pipeline creation and acceleration

Act as the primary bridge between EMEA Sales and Global Marketing

Provide regional insights to inform global messaging, campaigns, and roadmap decisions

Track, measure, and report on marketing contribution to pipeline and revenue in alignment with global KPIs

Build the foundation for scaling the EMEA marketing team over time

Own and execute field marketing in Spain and across the region, including planning and running in-market events

Partner with our Director of Product Marketing on localization and content so that presentations and materials are accurate in local language

Build Cresta’s presence in local CX communities in Spain, the UK and beyond by organizing community events and securing speaking opportunities

Qualifications We Value:

Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience

5+ years of B2B SaaS marketing experience

Proven success leading EMEA or regional marketing programmes

Experience operating within a global marketing organisation

Strong enterprise field marketing and ABM experience

Demonstrated impact on pipeline and revenue growth

Ability to balance regional nuance with global brand consistency

Excellent cross-functional collaboration skills

Strong executive communication and presentation skills

Comfortable operating autonomously in high-growth environments

Preferred Qualifications:

Experience in software categories related to contact centers, customer experience and AI AgentS

Experience in hyper-growth scale-ups

Marketing experience in the Spanish market

Fluency in Spanish

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

Comprehensive medical, dental, and vision coverage with plans to fit you and your family

Paid parental leave for all new parents welcoming a new child

Remote work setup budget to help you create a productive home office

Monthly wellness and communication stipend to keep you connected and balanced

20 days of vacation time to promote a healthy work-life blend

Compensation at Cresta

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact [email protected] (if you are opting out, please use the subject ‘Opt-Out’ in your email).

Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.

Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta .ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.