Enrollment Specialist - MnSCU Academic Professional 1

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Working Title:

Enrollment Specialist - MnSCU Academic Professional 1

Institution:

Minnesota West Community and Technical College

Classification Title:

MnSCU Academic Professional 1

Bargaining Unit / Union:

214: Minnesota Association of Professional Employees

City:

MWST - Canby CampusMWST - Granite Falls Campus, MWST - Pipestone Campus

FLSA:

Non Job Exempt

Full Time / Part Time:

Full time

Employment Condition:

Unclassified - Unlimited Academic

Salary Range:

$24.40 - $35.30 This position may be based at any of the Minnesota West campus locations in Canby, Granite Falls, or Pipestone.

Job Description

This position supports Minnesota West Community and Technical College’s strategic enrollment management goals through recruitment, engagement, and enrollment of prospective students. This position serves as a key representative of the college and is responsible for developing relationships with prospective students, families, schools, workforce partners, and community organizations. The enrollment specialist utilizes CRM software and other enrollment technologies to manage prospective student inquiries, communications, and recruitment activities throughout the enrollment funnel.

The incumbent takes a lead role in prospect development, customer relationship management, communication, and works closely with the Director of Enrollment while also coordinating and participating in recruitment events, presentations, campus visits, and outreach activities designed to increase awareness, application yield, and enrollment. This position collaborates closely with Marketing, Student Services, Academic Affairs and external partners to implement data-informed recruitment strategies and provide exceptional customer service throughout the student enrollment experience. Extensive travel and flexible scheduling, including occasional evenings, weekends, or overnight, may be required.

PRINCIPLE RESPONSIBILITIES AND RESULTS

1. Recruitment and Outreach - Implement recruitment strategies aligned with the college’s strategic enrollment management plan.

• •Conduct high school visits, classroom presentations, college fairs, career fairs, and community outreach events.
• •Plan and facilitate on-campus and virtual information sessions, open houses, and visit experiences.
• •Develop and maintain effective relationships with K-12 partners, workforce centers, community organizations, technical program industries, and other referral sources.
• •Develop effective working relationship with college and campus faculty, staff, and students while working as a member of a team to implement marketing strategies and promotions. Coordinate faculty and student involvement in recruitment programs.
• •Communicate with high school counselors, work force centers, business and industry partners and other interested parties to keep them informed of college offerings, collaborations and partnerships.
• •Represent the college professionally in the community while promoting academic programs, student support services, and career pathways.
• •Assist with recruitment initiatives targeted toward diverse, underserved, adult, transfer, and workforce populations.
• •Coordinate faculty, staff, student ambassadors, and alumni participation in recruitment efforts.
• •Provide individualized admissions and enrollment guidance to prospective students and their families.

2. Student, and Parent/Caregiver Communications – Conduct prospective student engagement through the College’s CRM and enrollment communicating systems.

• •Utilize CRM software to track inquiries, applications, communications, event participation, and enrollment outcomes.
• •Execute and monitor automated communication campaigns using email, text messaging, phone outreach, and other digital communication channels.
• •Maintain accurate prospect and applicant records in compliance with institutional policies and FERPA requirements.
• •Assist in developing, implementing, and evaluating communication workflows that improve student engagement and conversion.
• •Assist in developing, implementing, and evaluating communication workflows and outreach with parents, guardian, caregivers, and other interested parties as key partners in the college selection and enrollment process.
• •Coordinate and facilitate parent and family information sessions, campus visit events, open houses, enrollment days, and other outreach activities designed to support student enrollment decisions.
• •Utilize CRM software to document interactions with families, manage follow-up communication, and support relationship building.
• •Monitor recruitment pipelines and follow-up activities to ensure prospects are progressing through the enrollment process.
• •Generate reports and analyze recruitment and communication data to support enrollment decision-making.

3. Enrollment review, evaluation, and continuous improvement - Support institutional enrollment goals through assessment and data analysis.

• •Evaluate recruitment events, communication campaigns, and outreach strategies to determine effectiveness and return on investment.
• •Analyze enrollment metrics to identify trends, opportunities, and areas for improvement.
• •Recommend enhancements to recruitment processes, communication strategies, and enrollment technologies.
• •Stay current on enrollment management best practices, CRM technologies, recruitment trends, and higher education developments through professional memberships, conferences, and training.

4. Institutional Support and Special Projects

• •Participate on college committees, workgroups, and special projects as assigned.
• •Assist with institutional initiatives supporting student recruitment, retention, and success.
• •Perform other duties as assigned to support departmental and institutional priorities.

• Salary Range:
• $24.40 - $35.30 Hourly

Minimum Qualifications

• •Two years of experience in enrollment management, admissions, recruitment, marketing, sales, customer service, or student services. A bachelor’s degree may substitute for 1 year of experience, an associate’s degree may substitute for 6 months of experience.
• •Demonstrated ability to communicate effectively and assimilate a wide range of information with diverse audiences through verbal, written, and digital communication channels.
• •Ability to travel with a valid driver’s license
• •Strong organizational, time management, and project coordination skills.
• •Ability to analyze data and use information to improve recruitment outcomes.
• •Demonstrated commitment to the value of diversity

Preferred Qualifications

• •Bachelor’s degree in marketing, public relations, communications, enrollment management, education, student affairs, or related field.
• •Bilingual
• •Experience utilizing CRM software, student information systems, or comparable database management systems
• •Experience with public speaking and conducting presentations
• •Experience working in a two-year college system setting, in admissions, enrollment management, or student services.
• •Experience with enrollment analytics, reporting tools, and communication platforms.

Other Requirements

• •You must apply online and attach an electronic cover letter and resume to your online application in order to be considered for this position.
• •All applicants must be able to lawfully accept employment in the United States at the time of employment.
• •In accordance with the Minnesota State Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to Minnesota State's vehicle use criteria and consent to a Motor Vehicle Records check

Work Shift (Hours / Days of work)

Monday - Friday 8:00am - 4:30pm

Telework (Yes/No)

No

• About
• Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against quali