Ethiopia Country Lead

DESCRIPTION OF POSITION

Job Title

Country Lead – Ethiopia

The Country Lead will drive the implementation of our strategic programs and products across the assigned country. This role is critical in identifying growth opportunities, developing market entry and expansion strategies, building strong distribution partnerships, conducting market research and intelligence, and leading brand-building and marketing initiatives to increase reach, impact, and brand affinity in new and existing markets.

RESPONSIBILITIES

1. Strategy Implementation

2. Partnership Development & Relationship Management

3. Marketing & Brand Development

Working closely with the director of growth and market entry and expansion manager, implement country-specific and regional expansion strategies aligned with the organization’s 5-year growth plan.

Design and manage market entry and expansion plans across different growth phases (testing, entry, growth, expansion).

Aggressively grow Ubongo’s reach in the region

Track progress and adapt workplan and strategies based on market feedback and performance metrics

Identifying new opportunities to grow our reach and impact in the region

Maintain and nurture strong relationships with various distribution partners (traditional and non traditional broadcasters) to distribute our content.

Represent the organization in relevant industry events, forums, and meetings to build visibility and credibility.

Representing Ubongo to education sector partners and government when needed

Organize and c0-lead on the ground efforts for Ubongo in collaboration with other teams

Provide market insights for brand development

In collaboration with the marketing teams, develop relevant marketing campaigns and activities for countries in the region aimed at increasing brand awareness, loyalty and uptake.

Champion efforts to build brand awareness, trust, and loyalty among caregivers, children, educators, and other target audiences

Identify local influencers, media outlets, and community channels to amplify brand presence.

4. Cross-Functional Collaboration

Providing insights, nurturing & maintaining business development opportunities and relationships.

Work closely with content, education, research, and digital teams to align expansion activities with product development and impact goals.

Coordinate with the monitoring and evaluation team to track and report reach, engagement, and audience impact.

Support fundraising and reporting efforts by contributing regional insights and partner success stories.

5.Company wide responsibilities

Exemplify Ubongoers principles and norms

QUALIFICATIONS REQUIRED (Minimum knowledge, skills and behaviours to perform the job

Significant travel in-country. Need to be flexible and prepared to be ‘uncomfortable’ as some of the areas to be reached are remote with minimal amenities

Bachelor Degree holder

5 years’ related experience; e.g. education, project management, media and broadcasting, marketing and communications, business development.

Technical knowledge – a fair understanding of the media and education ecosystem in the country (the Country Representative will be expected to be able to tell the team what the situation on the ground in a particular country is)

Effective communication – Written and oral proficiency in English and major language(s) of the country. Good interpersonal and persuasive communication ability to be able to engage with internal and external stakeholders (role entails engaging with external stakeholders to sell the organization and content at various levels including the community level when doing eco-system interventions).

Initiative – self-starter, get-up-and go, knock on doors and keep on going even if doors don’t open right away.

Work independently – engage with frameworks and procedures to be able to engage with stakeholders

Proactive and solution oriented – very good at problem solving and decision making. There will be many circumstances that will require one to think on the spot to address issues and report back challenges faced and solutions applied (if any), to the center i.e. Ubongo afterwards

Planning and organisation – there are a lot of ‘moving parts’ as the role entails working with a lot of internal and external stakeholders. Having and delivering on clear plans, coupled with clear communication, will prevent wrong assumptions and expectations

Adaptability and flexibility – the role is constantly evolving

Have a passion for children as all Ubongo does is about the children.

Effective relationships and networking – the role requires the ability to build, nurture and leverage relationships is an added advantage.

Budgeting and financial reporting

IT knowledge – Computer literate with basic understanding of the Google Suite and any other cloud storage software.

Remote working - a lot of interaction takes place over the internet (SLACK, ASANA, Google).

Teamwork and collaboration – ability to work in a team environment

Leadership – versatile leader capable of managing sideways and vertically as at the collaborative work culture at Ubongo entails dealing with almost everyone within the organization, from top to bottom.

Cultural diversity and adaptability – ability to interact with people from different countries, cultural backgrounds and status e.g. Cabinet Minister to student

Speak up - speaking up in a persuasive manner to build support is very important for a country representative and is one of the values of Ubongo.

Conflict management – ability to resolve conflict pro-actively and build consensus around issues/projects to avoid/minimize conflict. As country representative have to work across the board to support different teams and strategies that may occasionally conflict

Trustworthy

Emotional intelligence – ability to control one’s own reactions and respond to events and others in a calm and rational manner.