Executive Search

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Platform Executive – Paid Media & Performance

Supports the execution and optimization of paid media campaigns across Meta, Google, and TikTok for large, always-on, performance-driven. This role requires strong execution discipline, comfort with high-budget environments, and the ability to operate accurately at speed across multiple campaigns, products, and objectives.

Key Responsibilities

Execute and optimize campaigns across:

Meta (Facebook & Instagram)

Google Ads (Search required; Display & YouTube exposure)

TikTok Ads

Support high-volume campaign builds across multiple product lines and objectives (e.g. launches, always-on, promotions)

Manage daily operations including:

Budget pacing across multiple campaigns and line items

Bid adjustments and basic optimization under guidance

QA checks to ensure accuracy before launches and changes

Monitor performance against key metrics (CTR, CPC, CPA, ROAS) and flag anomalies early

Support keyword management for Search campaigns (keywords, negatives, basic bid logic)

Assist in executing platform best practices for large brands (naming conventions, structure, governance)

Work closely with strategy, performance, and analytics teams to ensure smooth delivery

Exposure to always-on campaigns with frequent changes and optimizations

Ability to follow strict governance, tracking, and QA standards

Support campaigns tied to e-commerce, app, and retail moments

Key Capabilities & Skills

Working knowledge of:

Meta Ads Manager

Google Ads (Search fundamentals required)

TikTok Ads Manager

Basic understanding of:

Full-funnel performance metrics

Social and Search optimization principles

Strong attention to detail in high-budget, high-risk environments

Comfortable working with numbers, dashboards, and spreadsheets

Able to work calmly under pressure and tight timelines

Basic Requirements

1–3 years of experience in paid media, performance marketing, or platform operations

Hands-on experience supporting campaigns on:

Meta

Google Ads (Search)

TikTok

Experience supporting large or complex advertiser accounts is a plus

Proficient in Excel / Google Sheets

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