Experiential Marketing Lead

Description

Are you someone who can take a bold idea and bring it to life in the real world? Do you think beyond traditional events and instead imagine immersive, disruptive, and unforgettable experiences? Are you excited by the challenge of turning animal liberation campaigns into attention-grabbing, real-world moments that spark conversation and go viral?

We're looking for a creative, resourceful, and driven professional to lead the development and execution of experiential projects that push animal liberation issues into the public spotlight.

Position Objective:

To conceptualize and execute bold, unconventional experiential marketing projects—including pop-ups, public stunts, immersive installations, attention-grabbing sculptures, and live activations—that generate media coverage, engage the public, and amplify PETA’s campaigns across digital platforms

Primary Responsibilities and Duties:

Conceptualize and execute innovative experiential marketing projects that capture public attention, provoke thought, and drive media and social engagement

Translate big, bold ideas into real-world activations—thinking through how people will interact with, feel, and respond to each experience

Lead all aspects of project execution, including planning, budgeting, timelines, permitting, fabrication, logistics, and on-site production

Identify and manage external vendors, fabricators, venues, and partners to bring projects to life

Collaborate closely with Communications, Media Relations, Campaigns, and Marketing teams to maximize reach, press coverage, and impact

Work alongside creative and strategy teams to develop concepts that are culturally relevant, provocative, and aligned with PETA’s mission

Ensure all experiential projects are designed with content capture in mind, helping generate compelling social media and video assets

Problem-solve creatively and operationally, navigating ambiguity and overcoming challenges to deliver impactful results

Stay up to date on cultural trends, experiential formats, and innovative marketing approaches

Drive projects from ideation through execution, ensuring deadlines, budgets, and goals are met

Perform any other duties assigned by the supervisor

Requirements

Bachelor’s degree in a related field or equivalent experience

Minimum of five years of experience in experiential marketing, creative production, live events, or related fields

Proven ability to execute creative, non-traditional marketing or experiential projects

Strong project management skills with the ability to handle multiple complex initiatives simultaneously

Experience working with vendors, fabricators, and external partners

Demonstrated ability to think creatively while also executing with precision and attention to detail

Strong understanding of social media and how real-world moments translate into viral content

Comfort working in fast-paced, high-pressure environments with evolving priorities

Excellent communication and collaboration skills

Sound judgment, discretion, and professionalism at all times

Adherence to a healthy vegan lifestyle

Commitment to the objectives of the organization

The salary range for this position is $50,000 - $80,168.40 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here .

Application Deadline:

Applications for this position will be accepted until October 22, 2026.

We may fill this job opening before the deadline if we find a qualified candidate.