FFE BP Lead GenMed

JOB PURPOSE:

The FFE BP Lead facilitates decision-making of GBU/BU GM in terms of field force force strategy and execution excellence. This is achieved through creating and delivering data-driven analytical solutions, solving business problems and providing high impact end-to-end statistical approaches.

Be an analytical engine and advisor to GBU/BU to joinly improve field force force execution excellence and productivity improvement

Provide insights and recommendations on GBU/BU execution planning, and build an effective execution tracking system with BU

Manage field force force planning process for GBU/BU

Drive continuous customer engagement transition by leveraging digital and new technology

Collaborate with GBU/BU, other CE teams and supporting functions to drive continuous improvement of FFE processes and activities

KEY ACCOUNTABILITIES:

Field Force Planning

Support GBU/BUs on the field force force sizing and deployment plan following business objectives

Provide methodologies, templates, tools and analytical support to GBU/BU on field force territory management (including target hospital identification and potential analysis), workload estimation, territory alignment, target setting, and listing planning

Bring insights and experience to ensure the field force planning fits to the business nature in China and align with business strategy

Lead the quarterly and yearly field force planning cycle (territory alignment and target setting) with GBU/BU and ensure timely delivery with quality

Act as a key coordinator between GBU/BU and FFE Incentive team on the incentive design to ensure strong alignment between business priority and incentive design

Execution Planning

Closely work with GBU/BU to support execution framework design and continuous improvement for customer profiling, segmentation and targeting, customer interaction planning (calls, remote engagement, and events) and objective setting

Design execution tracking mechanisms/report for GBU/BU and closely monitor the tracking the executions with GBU/BU management team

Provide insights and recommendations to GBU/BU management on the execution status, gaps and suggestions

Drive the continuous execution model transition with GBU/BU and work closely with digital and Omni-channel teams in and outside GBU/BU

Analysis and Insight Generation

Manage FFE related dashboard for GBU/BU, including design, data collection, production and delivery

Work closely with marketing and field force teams to understand and translate business needs into analytic requirements

Provide both routine and ad-hoc analysis for GBU/BU management on execution excellence, productivity improvement and resource allocation

Operation and Data management

Lead/Coordinate key FFE projects with GBU/BU (such as customer segmentation, field force sizing and etc.)

Manage day to day FFE related operation supports to GBU/BU

Coordinate with GBU/BU and other teams to fine-tune system of field force operation for better efficiency and effectiveness

FFE BP Team Management

Manage FFE Analysis Team to ensure quality support to GBU/BU

Be responsible for the people development of the FFE Analysis team

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

Minimum bachelor degree

Advanced degree (such as Master, PhD, or MBA) is preferred

Experience & knowledge:

Rich FFE/Field force management/business consulting work experience in healthcare, pharmaceutical or healthcare related industries with minimum 6+ years experience in MNC, specialty care experience is strongly preferred

Project management experience is must, change management with FFE transformation or evolution experience is preferred

Good knowledge of pharmaceutical field force model, territory alignment principles, target setting guidelines

Solid knowledge in FFE tools, processes, performance tracking methodologies and analytical frameworks and in-depth understanding in the environment and operation of field team in the China pharmaceutical industry

Core competencies:

Strong communication skills to influence the key stakeholders and collaborate with partner departments

Strong business sense and judgment capability to identify the priority performance bottleneck

Result oriented and willingness to take initiatives to challenge the status quo and optimize

Strong analytical skills to drive a wide range of analysis, both independently and with teamwork

Intellectual capacity to drive solutions within the constraints of complex business environment and processes

Ability to navigate through cross-team dynamics and drive influences and impacts

Good capability to learn and adapt to a rapidly changing industry environment and practices

Ability to work under pressure and potential overtime to deliver high-quality work on a timely basis

Good command of both written and oral English

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