Field Marketing, APAC

About Mistral

Mistral provides full-stack AI solutions: from frontier models to developer tools, applications, and compute. We partner with enterprises tackling the hardest problems across high-stakes industries like finance, manufacturing, defense, healthcare, and the public sector, co-creating customized AI systems that they can run on their terms.

We are a dynamic, collaborative team passionate about AI and its potential to transform society. Our diverse workforce thrives in competitive environments and is committed to driving innovation. Our teams are distributed between Europe, North America, Asia and the Middle East. We are creative, low-ego and team-spirited.

About the role

You'll bring together two important parts of our go-to-market strategy.

First, enterprise growth. You'll work with sales to build demand and accelerate opportunities across Korea's most important and highly regulated organizations, including the major conglomerates (chaebol), financial institutions, telecommunications companies, and other strategic accounts.

Second, sovereign and public sector. Korea has a strong national agenda around AI capability, technology sovereignty, and digital government. You'll help build trusted relationships with government agencies, public institutions, and policy stakeholders through executive engagement, policy-led conversations, roundtables, and high-touch experiences.

This is an opportunity to build the playbook rather than inherit one. As the first marketer in the country, you'll have significant ownership over strategy and execution, with the autonomy to experiment, move quickly, and see a direct connection between your work and Mistral's growth in Korea.

What you'll do

Create exceptional field experiences

Own the strategy and execution of Korean events, industry conferences, executive briefings, customer experiences, and intimate leadership gatherings.

Develop experiences that go beyond traditional events, creating meaningful conversations between Mistral, customers, partners, and industry leaders.

Balance strategic thinking with hands-on execution, from developing the program concept to being on-site to make it happen.

Manage project timelines, vendor relationships, logistics, and speaker coordination with precision.

Establish Mistral's presence in key local moments, from AI and cloud industry events to executive forums and closed-door roundtables.

Craft the Korean marketing strategy

Develop and execute Mistral's field marketing strategy for Korea, translating global priorities into locally relevant programs.

Work closely with the local sales team to identify market opportunities, priority accounts, and the programs that can have the greatest commercial impact.

Own and optimize the Korean field marketing budget aligned to GTM objectives.

Establish a clear view of marketing performance, from engagement and account penetration through to pipeline and revenue contribution; analyze results, extract learnings, and iterate.

Build trusted relationships with government and public sector

Create high-touch marketing programs for government and public sector audiences, including executive roundtables, VIP briefings, and delegation visits.

Help position Mistral as a credible and trusted partner in conversations around AI, technology sovereignty, and digital transformation.

Work closely with sales and leadership to create meaningful engagement with senior government and public-sector stakeholders.

Accelerate strategic enterprise accounts

Partner with the sales team to develop account-based marketing strategies across priority accounts, including the large conglomerates and regulated enterprises that define the Korean market.

Create highly targeted 1:1 and 1:few campaigns designed to open doors, deepen relationships, and accelerate complex, relationship-driven sales cycles.

Connect campaigns, events, content, and executive engagement into cohesive account strategies that move opportunities forward.

Support the local ecosystem

Develop joint marketing and go-to-market programs with strategic local partners, including Korean GSIs, cloud providers, and technology partners.

Work with partners to extend Mistral's reach and create new opportunities for customer engagement.

Identify new partnership opportunities that can strengthen Mistral's position in Korea.

Bring Korea's voice to Mistral

Represent the needs, insights, and opportunities of the Korean market within the global marketing organization.

Partner with Product Marketing and Demand Generation to adapt global messaging, campaigns, and assets for the local market, including Korean-language localization.

Bring a deep understanding of local customer needs, culture, regulations, and competitive dynamics to inform our global strategy.

Identify what is working in-market and turn those learnings into repeatable approaches.

What we're looking for

Must have

5+ years in field marketing (owned events, conference sponsorships, partner marketing, ABM).

Strong experience in the Korean market, with a deep understanding of its commercial and cultural dynamics; including how enterprise buying decisions are made and how relationships are built.

Enterprise B2B tech background, with an understanding of enterprise selling and B2B tech business models.

Experience marketing to enterprise, regulated, or public sector audiences, ideally with exposure to financial services, telecommunications, or government.

Experience creating high-touch executive programs such as roundtables, VIP briefings, customer events, or policy-focused engagements.

Strong understanding of account-based marketing, with the ability to build programs around strategic accounts and complex enterprise sales cycles.

Experience developing joint GTM or co-marketing programs with partners such as GSIs, telcos, cloud providers, or technology vendors.

Native-level Korean and professional fluency in English; able to represent Mistral confidently with senior audiences in both languages.

Strong hands-on project management experience and the ability to deliver in a fast-paced, high-growth environment.

Content creation skills, or the ability to collaborate with content and design teams.

Nice to have

Experience in AI companies or marketing AI/infrastructure products.

Experience as a first-in-country or first-in-region marketing hire, building a function from scratch.

Foundational skills

Problem-solving and strategic thinking; able to translate business needs into an actionable field marketing plan.

Proactive, adaptable, hands-on.

Strong project management and creative thinking.

A strong commercial mindset: able to connect marketing activity to account engagement, pipeline, and business outcomes.

High ownership and low ego: comfortable creating structure where there isn't one, making decisions quickly, and taking responsibility for the outcome.

What We Offer

We offer a comprehensive benefits package designed to support your well-being, growth, and work-life balance. Benefits vary by country and may include healthcare coverage, parental leave, retirement plans, relocation support, wellness programs, meal and transportation allowances, and other location-specific perks.

For the most up-to-date details on benefits available in your location, please refer to our Benefits page .

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