Field Marketing Manager - CRM

Zeta is building the UK as a priority growth market and the blueprint for future EMEA expansion.

The Field Marketer, UK will sit at the centre of the UK growth strategy, helping turn commercial priorities into high-quality customer, executive and market activity.

This is a highly visible, hands-on role working directly with the President, UK and partnering closely with Customer Growth, Enterprise Sales, ABM & Customer Marketing and Global Marketing.

The successful candidate will own the execution of Zeta’s UK field marketing programme while also helping coordinate the operating rhythm required to keep priority customer, market and leadership initiatives moving.

We are looking for someone who is exceptionally organised, commercially minded, comfortable around senior executives and customers, and able to move seamlessly between strategic priorities and detailed execution.

The Mandate

Turn UK commercial priorities into exceptional customer and market execution.

Key Responsibilities

Lead UK Field Marketing Execution

Own the execution of the UK field marketing calendar across existing customers and selected enterprise prospects

Deliver high-quality customer events, executive dinners, roundtables, conferences and industry programmes

Coordinate UK customer roadshows across priority strategic accounts

Partner with the ABM & Customer Marketing to translate account and campaign strategies into field activity

Work closely with the VP, Customer Growth and VP, Enterprise Sales to prioritise activity around the highest-value customer and pipeline opportunities

Ensure every field programme has a clear commercial objective, target audience and follow-up plan

Manage event logistics, venues, suppliers, invitations, attendee experience and execution

Strategic Customer & Executive Engagement

Coordinate executive customer meetings and roadshows across Zeta’s priority UK accounts

Ensure account teams are properly prepared with customer objectives, stakeholder maps, relevant materials and desired outcomes

Coordinate participation from senior Zeta executives and specialist teams

Help create consistently high-quality experiences for senior customers engaging with Zeta

Track follow-up actions from strategic customer meetings and ensure ownership is clear

Maintain visibility of upcoming customer milestones, renewals, roadshows and executive engagement opportunities

Support the UK Strategic Account Programme

Help coordinate the operating cadence around Zeta’s priority UK customers

Maintain visibility of key account milestones, actions, dependencies and executive engagement

Ensure relevant teams are aligned ahead of important customer meetings

Partner with Key Account Directors, Sales, Strategy and Solution Consulting to ensure actions are followed through

Help connect customer programmes, events and executive engagement back to strategic account plans

Support the development of customer advocacy, lighthouse stories and reference opportunities

UK Market Development

Execute Zeta’s UK programme of customer and market-development activity

Coordinate industry sponsorships, conferences, executive dinners and selected partnerships

Support programmes designed to strengthen Zeta’s visibility with senior UK enterprise buyers

Develop strong working relationships with relevant agencies, partners, venues and industry organisations

Work with ABM & Customer Marketing to ensure field activity supports both:

Existing-customer retention and expansion

Selective new-logo pipeline

Commercial Follow-Through

Ensure field activity translates into clear commercial actions rather than ending at the event

Coordinate post-event follow-up with sellers and Key Account Directors

Ensure relevant engagement is captured in Salesforce

Maintain visibility of opportunities, meetings and actions generated through field activity

Partner with Marketing Operations on reporting and measurement

Track programme outcomes and provide clear recommendations on where UK investment should be increased, changed or stopped

UK Leadership & Operating Cadence

Work closely with the President, UK to help maintain momentum against the highest-priority UK initiatives

Coordinate key UK leadership meetings, customer reviews and operating cadences

Prepare agendas, briefing materials and meeting packs for priority customer and internal meetings

Maintain clear action logs, decisions, owners and timelines

Follow through with cross-functional teams to ensure agreed actions are completed

Help identify emerging blockers or dependencies and surface them early

Coordinate key milestones across Customer Growth, Sales, Marketing, Product and other shared functions

Support preparation for executive presentations and business reviews

Help maintain structure and focus across a fast-moving UK growth programme

Executive Coordination

Coordinate complex customer and leadership scheduling where required

Support planning for executive travel, roadshows and customer-facing programmes

Ensure the President, UK and participating executives have the right information ahead of key meetings

Anticipate logistical and operational requirements around priority customer and business activity

Help protect senior leadership time by ensuring meetings are well structured, prepared and followed through

Success Measures

Success will be measured through:

Quality and execution of UK customer and field programmes

Executive attendance and engagement across priority accounts

Contribution of field activity to customer expansion and new-logo pipeline

Customer roadshow effectiveness

Account follow-through and completion of agreed actions

Strong alignment across UK commercial teams

Effective management of the UK field marketing calendar and budget

Accurate tracking of customer and market-development activity in Salesforce

Timely execution of priority UK initiatives

Strong feedback from customers, executives and internal stakeholders

Candidate Profile

The successful candidate will have:

Experience in Field Marketing, Customer Marketing, B2B events or commercial programme management

Experience working within SaaS, technology, MarTech or another enterprise B2B environment

Strong understanding of how field marketing contributes to pipeline and customer growth

Excellent programme and project management capability

Experience delivering executive-level customer experiences

Exceptional organisation, attention to detail and follow-through

Confidence working directly with senior executives and enterprise customers

Strong written and verbal communication skills

Experience coordinating complex cross-functional programmes

Ability to manage multiple priorities and deadlines in a fast-moving environment

Experience working within a global or matrixed organisation

Working knowledge of Salesforce and modern marketing tools

Strong commercial judgement and an instinct for what matters most

Personal Characteristics

We are looking for someone who:

Is highly proactive and anticipates what needs to happen next

Creates order and momentum in a fast-moving environment

Is comfortable moving between high-level priorities and detailed execution

Has excellent judgement and discretion

Builds trusted relationships quickly

Is calm under pressure

Takes ownership rather than waiting for instruction

Holds themselves and others to high standards of follow-through

Enjoys being at the centre of a growing business

Is collaborative, low ego and highly dependable

The Outcome

By the end of 2027, this person should have helped establish a disciplined UK field and customer-engagement engine that:

creates exceptional customer experiences, strengthens executive relationships, supports customer growth and pipeline, and ensures the UK commercial strategy is