Siemens AG
Field Marketing Manager - DACH (M/F/D)
Frankfurt am Main, Hessen, Germany
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- Role family
- Marketing
- Seniority
- Lead / management
- Country
- DE
- Work mode
- On-site / unstated
- First seen by hirly
- 26 Sept 2026
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the posting
- About Us:
- We're growing our EMEA Marketing organization to support our
- rapidly scaling business. We’re seeking an experienced Marketing Manager – DACH
- who is passionate about growing revenue, generating pipeline, and working
- closely with a high-caliber sales team.
- The Marketing Manager – DACH will work hand-in-hand with our
- sales team focused on banking, financial services and insurance industries to
- grow the business, including developing and executing demand generation
- campaigns and driving pipeline progression programs.
- This is a unique opportunity to join an exceptional team and
- make a big contribution to our DACH business, shaping the way partners and
- customers create value in a digital and AI-powered world.
- About you:
- You
- are operationally minded. You demonstrate a strong ability to make
- data-driven decisions around programs, ROI, and pipeline impact and align
- peers and sales to your prioritization.
- You
- have excellent communication and presentation skills, with experience
- communicating across a wide variety of cross-functional stakeholders.
- You
- have a self-starter mentality with a strong sense of ownership and aren’t
- afraid of building programs from scratch, including new AI-focused
- initiatives.
- You
- are a strong team player with a positive attitude, initiative, and a sense
- of urgency to get it done.
- You
- are curious about emerging technologies and motivated to help customers
- understand and adopt AI responsibly and effectively.
Responsibilities:
- Own
- marketing efforts for DACH including brand awareness, demand gen and
- pipeline progression – effectively deliver pipeline generation for both
- target marketing and target persona groups
- Proactively
- drive marketing programs and an integrated marketing approach from
- planning to execution, to tracking and optimization.
- Understand
- sales needs, ensure alignment with marketing objectives, define programs,
- deliver programs in-region, and measure success.
- Drive
- Account-Based Marketing for top targets accounts in collaboration with
- sales, ensuring tight alignment to account plans and goals.
- Own
- end-to-end marketing plan for the DACH business, including program
- development, measurement, and ensuring region to tracking towards revenue
- targets
- Ensure
- flawless execution of prospect and customer facing events including
- tradeshows, industry events, and sales-driven events.
- Provide
- leadership and support to the EMEA field organization, ensuring sales,
- partners, and BDRs have the messaging, assets, and programs needed to
- drive growth.
- Communicate
- regularly with sales leadership, field sales, partners, and BDRs to share
- plans, results, and insights.
Requirements:
- 7+
- years of experience in B2B in field marketing, demand gen, or
- account-based marketing roles with technology/software companies
- Experience
- marketing to banking financial services or insurance
- Experience
- marketing AI, data platform, cloud, or emerging technology solutions is a
- strong plus
- Excellent
- communicator, with proven track record of successfully partnering with
- sales management and leadership
- Proven
- ability to excel in a fast-paced, hands-on environment going from ideation
- to execution.
- Experience
- developing integrated, multi-touch marketing plans in fast-paced, hands-on
- environments
- Experience
- running account-based marketing with a set of named accounts
- Willingness
- to travel when required and ability to work independently and autonomously
- Preferred
- Experience with AI, cloud, data platform, or emerging
- technology solutions
- Why Us
- We are Siemens.
- At Siemens Software, flexibility is how we work—hybrid by
- default, built on trust and autonomy. Together, 30,000 people across more than
- 200 countries build technology that shapes the real world.
- You'll grow through real projects, strong technical peers,
- and global mobility, backed by the scale and benefits of an industrial software
- leader. We're committed to equality and inclusion, and we hire based on merit,
- skills, and impact. Bring your curiosity and creativity and help us shape
- tomorrow!
- Our Benefits & Rewards
- The primary locations for this opportunity are Germany,
- Austria, and Switzerland. The applicable salary range for these locations
- is: €69,900 – €115,500. The actual compensation offered is based on
- the successful candidate's job-related skills, experience, and relevant
- education/training.
- Siemens offers health and wellness benefits to employees;
- you can access the benefits available in your country via the link: [https://jobs.sw.siemens.com/benefits/](https://jobs.sw.siemens.com/benefits/)
- This position may also be posted in additional locations
- beyond those specified above. For such locations, the applicable salary ranges
- and benefits will be disclosed by the Talent Acquisition Partner at the time of
- initial contact, in accordance with local legal requirements.
- Diversity Statement
- We value equal opportunities and welcome applications from
- people with disabilities. At Siemens, we believe people who've had real
- experiences dealing with being different will excel as leaders. Let's foster a
- culture of creativity and innovation. We will ensure that individuals with
- disabilities are provided reasonable accommodation to participate in the job
- application or interview process, to perform essential job functions, and to
- receive other benefits and privileges of employment. Please contact us to
- request accommodation.
Siemens Software. Transform the Everyday.
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