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Siemens AG

Field Marketing Manager - DACH (M/F/D)

Frankfurt am Main, Hessen, Germany

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Role family
Marketing
Seniority
Lead / management
Country
DE
Work mode
On-site / unstated
First seen by hirly
26 Sept 2026

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the posting

  • About Us:
  • We're growing our EMEA Marketing organization to support our
  • rapidly scaling business. We’re seeking an experienced Marketing Manager – DACH
  • who is passionate about growing revenue, generating pipeline, and working
  • closely with a high-caliber sales team.
  • The Marketing Manager – DACH will work hand-in-hand with our
  • sales team focused on banking, financial services and insurance industries to
  • grow the business, including developing and executing demand generation
  • campaigns and driving pipeline progression programs.
  • This is a unique opportunity to join an exceptional team and
  • make a big contribution to our DACH business, shaping the way partners and
  • customers create value in a digital and AI-powered world.
  • About you:
  • You
  • are operationally minded. You demonstrate a strong ability to make
  • data-driven decisions around programs, ROI, and pipeline impact and align
  • peers and sales to your prioritization.
  • You
  • have excellent communication and presentation skills, with experience
  • communicating across a wide variety of cross-functional stakeholders.
  • You
  • have a self-starter mentality with a strong sense of ownership and aren’t
  • afraid of building programs from scratch, including new AI-focused
  • initiatives.
  • You
  • are a strong team player with a positive attitude, initiative, and a sense
  • of urgency to get it done.
  • You
  • are curious about emerging technologies and motivated to help customers
  • understand and adopt AI responsibly and effectively.

Responsibilities:

  • Own
  • marketing efforts for DACH including brand awareness, demand gen and
  • pipeline progression – effectively deliver pipeline generation for both
  • target marketing and target persona groups
  • Proactively
  • drive marketing programs and an integrated marketing approach from
  • planning to execution, to tracking and optimization.
  • Understand
  • sales needs, ensure alignment with marketing objectives, define programs,
  • deliver programs in-region, and measure success.
  • Drive
  • Account-Based Marketing for top targets accounts in collaboration with
  • sales, ensuring tight alignment to account plans and goals.
  • Own
  • end-to-end marketing plan for the DACH business, including program
  • development, measurement, and ensuring region to tracking towards revenue
  • targets
  • Ensure
  • flawless execution of prospect and customer facing events including
  • tradeshows, industry events, and sales-driven events.
  • Provide
  • leadership and support to the EMEA field organization, ensuring sales,
  • partners, and BDRs have the messaging, assets, and programs needed to
  • drive growth.
  • Communicate
  • regularly with sales leadership, field sales, partners, and BDRs to share
  • plans, results, and insights.

Requirements:

  • 7+
  • years of experience in B2B in field marketing, demand gen, or
  • account-based marketing roles with technology/software companies
  • Experience
  • marketing to banking financial services or insurance
  • Experience
  • marketing AI, data platform, cloud, or emerging technology solutions is a
  • strong plus
  • Excellent
  • communicator, with proven track record of successfully partnering with
  • sales management and leadership
  • Proven
  • ability to excel in a fast-paced, hands-on environment going from ideation
  • to execution.
  • Experience
  • developing integrated, multi-touch marketing plans in fast-paced, hands-on
  • environments
  • Experience
  • running account-based marketing with a set of named accounts
  • Willingness
  • to travel when required and ability to work independently and autonomously
  • Preferred
  • Experience with AI, cloud, data platform, or emerging
  • technology solutions
  • Why Us
  • We are Siemens.
  • At Siemens Software, flexibility is how we work—hybrid by
  • default, built on trust and autonomy. Together, 30,000 people across more than
  • 200 countries build technology that shapes the real world.
  • You'll grow through real projects, strong technical peers,
  • and global mobility, backed by the scale and benefits of an industrial software
  • leader. We're committed to equality and inclusion, and we hire based on merit,
  • skills, and impact. Bring your curiosity and creativity and help us shape
  • tomorrow!
  • Our Benefits & Rewards
  • The primary locations for this opportunity are Germany,
  • Austria, and Switzerland. The applicable salary range for these locations
  • is: €69,900 – €115,500. The actual compensation offered is based on
  • the successful candidate's job-related skills, experience, and relevant
  • education/training.
  • Siemens offers health and wellness benefits to employees;
  • you can access the benefits available in your country via the link: [https://jobs.sw.siemens.com/benefits/](https://jobs.sw.siemens.com/benefits/)
  • This position may also be posted in additional locations
  • beyond those specified above. For such locations, the applicable salary ranges
  • and benefits will be disclosed by the Talent Acquisition Partner at the time of
  • initial contact, in accordance with local legal requirements.
  • Diversity Statement
  • We value equal opportunities and welcome applications from
  • people with disabilities. At Siemens, we believe people who've had real
  • experiences dealing with being different will excel as leaders. Let's foster a
  • culture of creativity and innovation. We will ensure that individuals with
  • disabilities are provided reasonable accommodation to participate in the job
  • application or interview process, to perform essential job functions, and to
  • receive other benefits and privileges of employment. Please contact us to
  • request accommodation.

Siemens Software. Transform the Everyday.

Original posting on Siemens AG's site ↗

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