Founding Ecommerce Lead – New Brand

We are building a new direct-to-consumer apparel brand launching in Spring 2027. Backed by a team that's done it before, we're entering a category we believe has been overlooked for far too long. Customers deserve better products, a stronger brand, and a world-class experience. We’re here to raise the bar.

This is an opportunity to join as one of our founding employees. You'll be part of a small team making key decisions, solving meaningful problems, and building the foundation of the business from pre-launch. The pace will be fast, the challenges real, and your impact impossible to miss. Every decision you make will help shape how this business grows.

We're looking for builders. People who embrace uncertainty, move with urgency, take ownership, and are driven by the opportunity to create something exceptional. If you're excited by big challenges, meaningful responsibility, and the chance to help build a brand from the ground up, this could be a game-changing opportunity for you.

The Role

As our Ecommerce Lead, you'll support the day-to-day management and performance of our website , playing a key role in driving revenue growth and delivering an exceptional customer experience.

This is a highly hands-on role for someone who enjoys both strategy and execution. One day, you might be reviewing sales performance, testing new Shopify apps, or optimizing the customer journey. The next, you could be writing product copy, troubleshooting a site issue, coordinating a product launch, or identifying new opportunities for growth.

Working closely with leaders across product, creative, marketing, and technology , you'll turn ideas into execution while continually improving how customers discover, shop, and engage with our brand. You'll have meaningful ownership, broad exposure across the business, and significant influence over the future direction of the website experience .