Founding GTM Lead

ABOUT

Arceus is building the AI-native law firm for the next generation of category-defining companies.

We help fast-moving companies move contracts through legal at record speed, with transparency, predictable pricing, and exceptional quality.

We’re looking for a Founding GTM Lead to design and run how Arceus grows. You’ll own the GTM motion from first touch to signed customer and build the systems, narrative, and execution that turn strong early demand into a repeatable revenue engine.

This is an in-person role based in San Francisco.

THE OPPORTUNITY

We are seeing incredible demand for our product. The market is open for us to capture and emerge as the winners in this new category.

This is a rare chance to:

Build the GTM function of a generational law firm from the ground up

Become the category leader before someone else

Build repeatable GTM systems across inbound, outbound, events, and content

Work directly with the founder and influence company strategy

Own meaningful equity in a company with category-defining ambition

Define what go-to-market looks like for an AI-native legal practice

WHAT YOU'LL OWN

We have an extraordinarily high bar and expect relentless, consistent execution. You are expected to show up every day with urgency, ownership, and a positive attitude, and to deliver results consistently.

Own the GTM engine from first touch to signed customer through expansion

Run fast experiments and scale what works

Manage and generate qualified pipeline across inbound and outbound

Own content across LinkedIn, X, social, and blogs

Build and manage partnerships with vendors, startups, and communities

Own events, dinners, conferences, and other brand moments

Run client and partner gifting programs that deepen relationships and drive referrals

Shape positioning, messaging, pricing, packaging, and sales collateral

Build the GTM stack across CRM, sequencing, enrichment, and automation

Turn customer and performance insights into repeatable playbooks

EXPERIENCE

You have 4+ years at a high-growth startup as a founder or leading GTM, growth, or sales

You can point to measurable results in pipeline, conversion, and revenue

You think in systems and repeatable motions, not one-off campaigns

You enjoy building from zero and pressure-testing what you build

You own outcomes from start to finish and never drop the ball

You’re exceptionally organized, disciplined, and process-minded

You turn messy problems into crisp plans and move with urgency to execute them

You respond to setbacks with resilience and find a way

You are relentless, and will work 12+ hours per day, 6 days a week (yes, including weekends)

(Bonus) Engineering experience

(Bonus) You are in the top 1% in a competitive field

WHAT SUCCESS LOOKS LIKE

Day 7: You’re onboarded and have started running your first GTM motions

Day 14: You’re generating pipeline and seeing early results

Day 30: You’ve identified the highest-performing channels and closed your first deals

Day 60: You’ve built the systems to run a repeatable go-to-market motion

Day 90: You own a predictable GTM engine that consistently produces qualified pipeline and closed revenue revenue

COMPENSATION & BENEFITS

Competitive base salary commensurate with experience: $150,000–$190,000

Meaningful equity stake in the company

Comprehensive health, dental, and vision coverage

Catered lunches and dinners at the office

Wellness and learning stipends

Option to contribute to a 401(k)

Unlimited PTO