GenAI Influencer Marketing Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role : GenAI I nfluencer Marketing Manager

Location: Jakarta, Indonesia

About the role:

This is an opportunity to join OLIVER's in-house studio embedded with brand teams, as an Influencer Marketing Manager delivering high-impact influencer campaigns for one of beauty's most exciting brands.

The beauty space moves fast from hero product launches to viral skincare moments. Based in Indonesia, you'll build and lead influencer strategies that connect authentically with beauty consumers across social platforms, identifying the right voices from macro talent to niche micro- creators to drive awareness, engagement, and commercial results.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

As Influencer Marketing Manager, you'll lead end-to-end influencer campaign development across the beauty portfolio spanning skincare, makeup, fragrance, and haircare. You'll manage relationships, direct creative briefs, oversee budgets, and track performance with rigour. This is a role for someone who knows the beauty influencer ecosystem inside out, stays ahead of platform and trend shifts, and brings both creative instinct and analytical precision to every campaign.

What you will be doing:

Strategy and Campaign Development

Develop and execute influencer marketing strategies aligned to brand objectives , product launches, and seasonal campaigns across the beauty portfolio

Lead campaign ideation from brief through to activation, ensuring creative consistency and commercial focus

Identify emerging beauty trends from skincare rituals to viral makeup moments and translate these into proactive influencer opportunities

Collaborate with the wider marketing, creative, and social teams to integrate influencer activity across paid, owned, and earned channels

Influencer Sourcing and Relationship Management

Build and maintain a tiered network of influencer partners — macro, micro, and nano — across TikTok, Instagram, YouTube, and Pinterest

Lead influencer outreach, negotiation, and contracting, ensuring alignment on creative direction, deliverables, and timelines

Serve as the primary contact between the brand and its influencer partners, cultivating long-term ambassador relationships

Attend relevant industry events, beauty showcases , and brand activations to expand the influencer network and stay connected to the beauty community

Content and Creative Direction

Develop content briefs that inspire authentic, platform-native influencer content — including tutorials, GRWM (Get Ready With Me), reviews, unboxings, and product integrations

Review influencer content to ensure it is on-brand, compliant with beauty claim guidelines, and meets platform standards

Partner with the design and social teams to amplify influencer content across owned and paid channels

Budget and Campaign Management

Manage project-level campaign budgets including influencer fees, content production costs, and paid amplification spend

Raise purchase orders, manage invoicing, and track reconciliation against forecast

Source and negotiate with influencer talent, agencies, and production partners to maximise value without compromising creative quality

Flag budget risks early and provide regular spend updates to stakeholders

Performance and Reporting

Define campaign KPIs and track performance across reach, engagement, conversions, and earned media value

Use analytics platforms — including AI-powered tools — to generate insights and optimise campaigns in real time

Produce clear, data-led performance reports and present findings and recommendations to internal stakeholders

Compliance and Best Practice

Ensure all influencer content complies with relevant advertising standards (ASA, FTC, or market-equivalent) and beauty product claim regulations

Maintain transparency across influencer partnerships and ensure disclosure requirements are met on all platforms

Gen AI and Agentic Thinking

Use Gen AI tools to enhance influencer discovery, campaign planning, content briefing, and performance analysis

Apply an agentic mindset to campaign delivery — breaking complex, multi-channel activations into clear workflows and identifying the most efficient path to execution

Critically evaluate AI-generated outputs, maintaining human oversight on creative quality, brand alignment, and compliance

Stay current with AI tools relevant to influencer marketing and the beauty space, and share learnings with the broader team

What you need to be great in this role:

Proven experience leading influencer marketing campaigns, ideally within beauty, skincare, personal care, or adjacent consumer categories

Deep knowledge of the beauty influencer landscape — from TikTok creators and Instagram beauty communities to YouTube reviewers and emerging platform voices

Strong understanding of beauty influencer content formats: tutorials, GRWM, product reviews, integrations, and live commerce

Experience with influencer and analytics platforms such as Traackr , CreatorIQ , Brandwatch , Sprout Social, TapInfluence , or similar

Proficiency in analytics tools (Google Analytics, social platform analytics, or equivalent), with the ability to translate data into clear, actionable insights

Experience managing project-level budgets, including influencer fee negotiation, purchase orders, invoicing, and reconciliation

Familiarity with advertising standards and beauty claim regulations relevant to your market

Strong written and verbal communication skills — confident producing influencer briefs, campaign proposals, and performance reports

Excellent relationship-building and stakeholder management skills

Organised and proactive, with the ability to manage multiple campaigns and partners simultaneously

Gen AI & Agentic Thinking

Proficiency with Gen AI tools (such as ChatGPT, Perplexity, or AI-powered influencer discovery and analytics platforms) to improve strategy, briefing, and reporting

Experience building personal AI workflows to increase efficiency in research, content development, and campaign analysis

Agentic approach to campaign delivery — able to break down complex, multi-channel activations and identify the most efficient path forward

Ability to critically evaluate AI outputs and apply sound human judgment to creative, commercial, and compliance decisions

Curiosity about how AI is reshaping influencer marketing, beauty consumer behaviour, and content creation

Req ID: 18474

#LI-FA1 #LI-Onsite

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender ident