General Manager at Mercedes-Benz of Laguna Niguel

Automotive General Manager | 5+ Years of GM Experience Required | Luxury Brand Preferred

Mercedes-Benz of Laguna Niguel , a 2025 Best of the Best coveted award-winner and proud member of the Murgado Automotive Group (29 locations, 5 states, 7 cities, and growing), is seeking an accomplished Automotive General Manager with proven success leading a luxury or premium automotive dealership. This is a high-volume, 250-plus vehicles-per-month opportunity at a Mercedes-Benz dealership located in one of the best markets in the U.S., with one of the strongest vehicle registration opportunities. Ideal candidates are results-driven operators who understands luxury brand standards, build, inspire, and develop high-performing teams, and deliver exceptional experience for discerning clients.

Why Join Mercedes-Benz of Laguna Niguel?

Executive-Level Compensation – Competitive base salary with a performance-based bonus structure.

Comprehensive Benefits – Health, dental, vision, 401(k) with company match, Executive Vehicle Allowance Program, and more.

Professional Growth – Work in a dynamic environment with ongoing career development opportunities.

Collaborative Leadership Culture – Join an organization that values accountability, innovation, teamwork, operational excellence and continuous growth.

Premium Brand Impact – Lead a respected Mercedes-Benz dealership and shape the customer and employee experience at every level.

Key Responsibilities:

Lead Luxury Dealership Operations – Oversee sales, service, fixed operations, customer experience, financial performance, and day-to-day dealership execution, while maintaining premium brand standards, and excellent relationships in the community and/or OEM.

Build and Develop High-Performing Teams – Recruit, coach, motivate, and retain leaders and team members who are committed to excellence, accountability, and luxury-level service.

Drive Sales, Profitability, and Growth – Develop and execute strategies that increase market share, revenue, profitability, customer retention, and overall dealership performance.

Elevate the Luxury Customer Experience – Ensure every interaction reflects the professionalism, attention to detail, and relationship-driven service expected from Mercedes-Benz.

Manage Performance and Operational Excellence – Monitor financial statements, budgets, departmental performance, inventory, customer satisfaction, and key performance metrics to support sustained success.

Community Engagement – Represent the dealership in the Laguna Niguel community, building strong local partnerships.

What We’re Looking For:

Luxury Automotive General Manager Experience – Required experience as a General Manager or senior dealership executive (five years minimum) within large volume and/or luxury automotive brand(s).

Premium Clientele Expertise – Proven ability to lead high-performance teams delivering elevated, relationship-based experiences for luxury automotive clients.

Strong Business Acumen – Expertise in financial analysis, sales strategy (New Used, and/or Fixed), operational management, forecasting, expense optimization and performance improvement.

Customer-First Leadership – A strong commitment to delivering exceptional service, building long-term relationships, and protecting brand reputation.

Inspirational Leadership Style – Ability to set a clear vision, build trust, motivate teams, and consistently achieve ambitious goals.

Bachelor's Degree in Business Administration or a related field is preferred.

Apply Today

If you are an accomplished luxury automotive General Manager ready to lead a high-performing Mercedes-Benz dealership, we invite you to apply. Bring your leadership, operational expertise, and passion for premium customer experiences to Mercedes-Benz of Laguna Niguel and the Murgado Automotive Group.