General Manager

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At Diamonds Direct, we pride ourselves on finding talent with a certain set of characteristics, or what we call, RHINO’s. These are individuals with an unmatched work ethic, and are determined to do whatever it takes plus some. They are passionate about what they do and who they do it for, and always take ownership of their work by consistently charging forward. Most importantly, RHINO’s exhibit humility, as in order for the business to succeed here, it takes EVERYONE!

Do YOU have what it takes to be a Diamonds Direct RHINO??

General Manager Summary

The General Manager is the primary leader of the store, accountable for overall business performance, team effectiveness, and delivering a best-in-class luxury client experience. This role owns revenue, profitability, KPI achievement, and the alignment of sales, operations, and client engagement to drive sustained market growth.

The General Manager translates company strategy into consistent daily execution by leading with presence, coaching with intent, and holding the team accountable to clear performance standards across all aspects of the business.

In partnership with the Store Manager and Operations Manager, this role ensures seamless alignment between front-of-house execution and operational excellence, while maintaining full ownership of store performance, leadership development, client experience, and community presence.

At Diamonds Direct, success is built on meaningful relationships—not transactions. The General Manager fosters a high-performing, team-oriented environment where individuals are empowered to bring their authentic selves to work, continuously grow their capabilities, and deliver elevated, story-driven client experiences that build long-term loyalty and brand differentiation.

Essential Responsibilities

Sales Leadership & Performance Ownership

Own full-store financial performance, including revenue, Gross Profit (GP$), and KPI achievement

Drive execution of sales strategies that support both immediate results and long-term market growth

Translate company and district priorities into clear expectations, daily behaviors, and accountability routines

Maintain a strong, visible presence on the sales floor to drive engagement, productivity, and conversion

Monitor business trends, performance gaps, and operational indicators; take timely action through coaching, staffing, and prioritization

Reinforce a relationship-driven selling approach that prioritizes trust, client loyalty, and lifetime value over transactional outcomes

Ensure disciplined execution across key drivers of profitability, including pricing integrity, CRM utilization, client follow-up, and order management

Sales Coaching & Team Development

Recruit, develop, and retain high-performing leaders, sales professionals, and support team members

Coach the Store Manager and Operations Manager to lead effectively within their respective areas of ownership

Develop the sales team to deliver a consultative, story-driven client experience, including:

Discovery rooted in understanding the client’s story and intent

Product storytelling that connects craftsmanship, design, and emotional significance

Value presentation that elevates meaning beyond product features

Provide real-time coaching, roleplay, and feedback to reinforce behaviors that build trust and drive results

Partner with leadership to create and execute individualized development plans that support performance and career growth

Build and sustain a strong internal bench by identifying and developing future leaders

Client Experience & Relationship Building

Own the end-to-end client experience across all touchpoints, ensuring a consistent luxury standard

Ensure every client interaction is personalized, intentional, and emotionally engaging

Support the team in creating memorable experiences through storytelling, presentation, and thoughtful follow-up

Build and maintain relationships with key clients, community partners, and local market contacts

Drive client loyalty through repeat business, referrals, and community engagement

Ensure visual presentation and merchandising align with brand standards and local market expectations

Clienteling & CRM Discipline

Drive consistent and effective use of CRM tools to support client retention, engagement, and sales conversion

Ensure execution of:

Personalized follow-up based on prior interactions

Proactive outreach and appointment setting

Milestone-based engagement (events, anniversaries, life moments)

Accurate and complete client data capture

Monitor CRM activity and quality of engagement to ensure consistency, accountability, and results

Leverage reporting tools and performance insights to identify opportunities and guide action plans

Partnership with Operations & Store Readiness

Partner with the Store Manager and Operations Manager to ensure operational execution supports sales priorities and client expectations

Oversee overall store readiness, including staffing, scheduling, and daily execution across all functions

Maintain awareness of inventory, special orders, repairs, and operational processes to support proactive decision-making and communication

Ensure showroom presentation, product availability, and staffing levels align with delivering a seamless client experience

Resolve issues impacting the client journey while maintaining full ownership of the store experience

Reinforce a culture of ownership, urgency, and cross-functional collaboration

Team Culture & Accountability

Create and sustain a performance-driven, team-oriented culture grounded in accountability, ownership, and premium client service

Set and reinforce clear expectations across sales performance, CRM execution, service standards, teamwork, and leadership behaviors

Promote company direction and initiatives with a positive, solutions-oriented mindset, ensuring alignment to business strategy

Model accountability in executing company directives, reinforcing consistency and commitment across the store

Inspire engagement and confidence during periods of change through clear communication and leadership presence

Foster an environment where team members take pride in delivering meaningful experiences, building relationships, and representing the brand

Lead community engagement efforts and store events that strengthen market presence and client connection

Our Core Expectations: Be You. Grow. Outshine.

• 👉 Be You
• Model authenticity, integrity, and confidence, creating an environment where team members can bring their full selves to work while upholding a polished, professional brand standard.

• 👉 Grow
• Develop the business and team at every level—strengthening capabilities in selling, storytelling, clienteling, leadership, and operational excellence through consistent coaching and feedback.

• 👉 Outshine
• Set and uphold high standards that drive accountability, elevate the client experience, and deliver exceptional results that distinguish the brand in the market.

Qualifications

To perform this job successfully, an individual must consistently demonstrate business ownership, luxury client service judgment, people leadership, and operational discipline. The requirements listed are representative of the knowledge, skill, and ability required, and reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience

7+ years of progressive leadership experience in retail, luxury, or commission-based sales environments, with demonstrated accountability for full-store performance (revenue, profitability, and KPI achievement)

Proven experience leading through leaders, including development of Store Managers, department leaders, or equivalent role