General Manager - Marketing

Role Overview

Own the national strategy and growth of Dineout’s F&B marketing business and lead the business vertical; driving brand collaborations, New Launches, Chef & Mixologist led events, Restaurant Activations and curated experiences for the top restaurants of India. Lead Cluster Managers and align Dineout Mag, Dineout Marketing, Sales and Events to deliver integrated, commercially viable marketing and brand solutions. 

Key Responsibilities

Own national strategy, revenue targets, budgets and contribution margins.

Drive growth through strategic restaurant partnerships, brand collaborations, content-led IPs and events.

Lead Cluster Managers, set performance goals and review cluster-level business outcomes.

Establish frameworks, pricing guidelines and proposal standards to improve conversion and profitability.

Align Dineout Mag, Dineout Marketing & DO Sales to ensure seamless planning and execution.

Build long-term restaurant partnerships and identify opportunities for repeat business and new revenue streams.

Track business performance, campaign ROI and operational efficiency; drive corrective actions where required.

Key Skills

Strategic thinking, commercial acumen, P&L management, people leadership, partnership development, integrated marketing and cross-functional stakeholder management. Understanding of F&B and hospitality. Should have a strong F&B network. Should have Hospitality Domain expertise.

KPIs

National revenue and contribution margin

Proposal conversion rate

Restaurant engagement and retention

Repeat business and strategic account growth

Campaign performance and delivery efficiency

" We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"

Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.

About Dineout

Swiggy Dineout is India’s largest dining-out platform. We serve 100M+ diners across 21,000+ partner restaurants in 34 cities, from QSRs and cafés to casual and fine dining. Diners discover restaurants, book tables, and save up to 40% on their bill by paying through the Swiggy app.

Analytics on Dineout is changing. We want questions answered in minutes, root causes found before the weekly review, and analysts spending their time on judgment instead of pulling data. This role leads that shift.