General Manager, Miami

About Wheely

Wheely is redefining premium transportation across major cities in Europe, the US, and the Middle East. We blend cutting-edge technology with the craft of five-star chauffeuring to deliver an experience trusted by more than 100,000 active riders and 1,200 corporate accounts.

We’re a profitable, fast-growing scale-up with $43M raised and over $100M in annual revenue. Having recently launched in New York City, we’re expanding rapidly across the US and EMEA. If you take pride in your craft and want to help shape the next chapter of our growth, we'd love to hear from you.

About The Role

Wheely is going live in Florida, and we're hiring the General Manager who will get us there. You'll join with roughly three months to launch: hiring the founding team, securing the fleet and chauffeurs, building the operation before the first ride. From there, you own the P&L and the brand in Florida: service standards, growth, clients, team. You'll report directly to our CEO and work alongside the team behind our New York launch.

We're accelerating our US rollout on the back of New York, where growth has run ahead of plan, and Florida is next. With Miami as our regional HQ and operations across South Florida, the market case is straightforward: the local UHNW population has doubled over the past five years, demand runs year-round rather than seasonally, and the hospitality culture is closer to Wheely's standards than almost anywhere else in the country.

We're looking for an operator who has launched or scaled a market before and who can move fast without losing the polish that defines Wheely. Seven-plus years of operating experience; backgrounds in investment banking or consulting are a plus, but not a substitute for hands-on operating chops. South Florida residency is required.

Responsibilities

P&L responsibility for Florida

The offline product: pricing, availability and fleet composition

Four local teams

Driver Operations

Quality & Training (our Chauffeur Academy)

Sales (Wheely for Business)

Marketing

Launch and expansion strategy across Miami, Palm Beach, and key seasonal moments

Drive business development, identifying and capitalising on new opportunities for growth and partnerships

Collaboration with central Product team on the passenger and chauffeur experience

Regulatory strategy: navigating Florida's licensing and compliance landscape

External representation: press, partnerships and key stakeholder engagement

Requirements

Bachelor's or Master's degree in STEM or Economics from a leading university

Minimum 7 years of total experience, including 5+ years in either high-growth tech, investment banking, strategy consulting, VC or private equity

Excellent leadership and team management skills

Strong analytical / problem-solving skills

Professional fluency in English

Based in Miami

What We Offer

Base salary starting from $210,000 per year, plus an annual bonus and equity in a high-growth scale-up.

Comprehensive benefits package, including health coverage and other benefits designed to support your wellbeing

Monthly credit for journeys with Wheely, allowing you to experience our service as a passenger and stay closely connected to the product

Office-based role in Miami

All of your personal information will be collected stored and processed in accordance with Wheely’s Candidate Privacy Notice