Freudenberg

Global Content Director – Consumer Brands (f/m/d)

Weinheim

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hirly's read of this role

Seniority: Director
Country: DE
Work mode: On-site / unstated
First seen by hirly: 23 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Working at Freudenberg: We will wow your world!

Responsibilities:

Set the global communication and content strategy, shifting brand building from product facts to emotional connections across major consumer touchpoints
Turn brand, business and campaign objectives into compelling storytelling, content frameworks (e.g. editorial guidance and consistent messaging, processes and governance) and integrated programs across the consumer journey
Lead our primary advertising and social media agencies to create bold above-the-line and social concepts—and bring them to life from idea to production
Inspire and develop the Campaign Content team. Excite senior stakeholders behind brand building and campaign directions, content roadmap and communication toolboxes that deliver our strategic growth plan
Lead the global team of Campaign and Social Media specialists

Qualifications:

Strong university degree, ideally in Business Studies or Economics; an MBA is a plus
More than five years leading brand campaigns and content teams, with a strong grasp of emotional brand building
Experience across relevant media and content disciplines, spanning Advertising, social and digital content
The ability to turn business goals into compelling stories and integrated content—and lead creative agencies from concept to execution
Fluent English; additional languages are a plus

‎ ‎

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Home and Cleaning Solutions GmbH

Original posting on Freudenberg's site ↗

Listed on hirly, a job board. hirly is not the employer: Freudenberg is hiring for this role.