Go To Market Analyst

About Nava

Nava is a consultancy and public benefit corporation working to make government services simple and effective. Since 2015, federal, state, and local agencies have trusted Nava to help solve highly scrutinized technology modernization challenges.

As a client services company, we guide agencies constrained by legacy systems to a future with sharp user experiences built on secure, reliable, fault-tolerant cloud infrastructure. We bill for our time, offering our expertise and problem-solving approach to help our government partners enhance their digital products and services. People are at the heart of our work, from members of the public who rely on benefit programs to government agency staff. Through human-centered design and modern engineering best practices, we help our government partners understand user needs and deliver on their missions more effectively. This focus gives everyone at Nava the opportunity to do work that is meaningful, impactful, and deeply connected to public good.

Position summary

The Go-to-Market (GTM) Analyst supports Nava's Go-to-Market function as it's being built — helping connect Business Development, Delivery, Comms, and Solutions so GTM activity moves smoothly across the organization rather than in silos. This person executes outbound campaigns and tracks their performance, designs and builds lightweight workflows and automations that close gaps between teams, and uses AI tools to speed up research, drafting, and prototyping — with clear judgment about what needs human review before it ships. They understand Business Development and Capture well enough to weigh in on pipeline decisions and connect GTM work back to what Business Development actually needs.

What you'll do

Map how work currently moves through Nava for GTM-relevant activities (lead handoff, content requests, campaign approvals, competitive intel sharing); identifying where it breaks down

Design and build lightweight workflows and automations (e.g., Zapier, Salesforce automation, light scripting) that close those gaps; looping in Engineering for anything requiring production-grade build

Maintain documentation for GTM processes and tools so the function doesn't rely on tribal knowledge as the team grows

Sit in relevant growth meetings; asking informed questions and flagging risks or gaps

Review bid/no-bid memos and opportunity assessments; providing written input grounded in market and campaign data

Connect GTM activity (campaigns, workflows, tooling) back to what Business Development and Delivery actually need, rather than building in isolation

Build, launch, and manage outbound campaigns (email, LinkedIn/social) targeting prospective government clients and partners

Set up and maintain tracking for campaign performance; reporting results against goals

Keep campaign data clean and visible in Salesforce (and/or other relevant tools) for Business Development and leadership

Use AI tools to prototype workflows, speed up research/drafting, and automate repetitive GTM tasks — with human review at every step

Bring a critical eye to AI-generated output; Nava's voice is plain, direct, and specific, and this person should be able to tell polished-but-empty work from something worth shipping

Support competitive research and keeping enablement materials current, coordinating with Delivery/Solutions rather than authoring from scratch

Required skills

Bachelor's degree (any discipline) or equivalent experience

2-4 years of experience in a GTM, growth/RevOps, or business development analyst role, including direct experience in the federal, state, or local government contracting space

Demonstrated experience designing or building workflows/light automations that connect tools or teams (e.g., Zapier, Salesforce automation, or similar) — not just executing within an existing system

Clear judgment about AI-assisted work — able to speak to where they've used AI to speed up research, drafting, or workflow prototyping, and what they changed or rejected by hand before shipping

Familiarity with outbound campaign execution and tracking (email and/or social outreach), and reporting on performance

Excellent written communication — plain, direct, specific

Excellent time management and prioritization skills, able to manage multiple priorities and deadlines effectively

An adaptive, empathetic, collaborative, and positive mindset

Highly resourceful, reliable, and detail-oriented

Excellent time management and prioritization skills, able to manage multiple priorities and deadlines effectively

Excellent written and verbal communication skills, with the ability to present information effectively to internal and external stakeholders

Ability to learn quickly, stay informed and deliver insightful analyses of new opportunities

Desired skills

Previous role adjacent to marketing, GTM, growth preferred, but not required

General experience with the government contracting space, the procurement process, and/or an understanding of federal and state agencies

Background in IT helpful, but not required

Compensation

$90,400 — $101,700 USD

Other requirements

All roles at Nava require the following:

Legal authorization to work in the United States

Ability to meet any other requirements for government contracts for which candidates are hired

Work authorization that doesn’t require visa sponsorship, now or in the future

May be subject to a government background check or security clearance, depending on the contract

Perks working with Nava

Health coverage — comprehensive medical, dental, and vision plans to support your overall health needs

Insurance coverage — Nava provides disability, life, and accidental death insurance at no cost

Time off — vacation, holidays (including Juneteenth), and floating holidays to rest and recharge

Company holidays — enjoy 12 paid federal holidays each year on top of your regular PTO

Annual bonus — when Nava meets its goals, eligible employees receive a performance-based annual bonus

Parental leave — paid time off for new parents, plus weekly meals delivered to your home

Wellness program — full platform offering physical, mental, & emotional health resources & support tools

Virtual care — see doctors online with no copay through a virtual visit program (depending on available providers)

Sabbatical leave — earn extended unpaid leave after continuous service for personal growth or rest

401(k) match — Nava matches 4% of your salary to support your retirement savings plan

Flexible work — remote-first environment with flexibility built around your schedule and responsibilities

Home office setup — company laptop & setup assistance provided via Staples for remote work needs

Utility support — monthly reimbursement to help offset eligible home office utility expenses

Learning opportunities — internal training programs and resources to help grow your professional skills

Development opportunities — LinkedIn Learning access & an annual allowance for courses, tuition, & certs

Referral bonus — get rewarded when you refer great people who join the Nava team

Commuter benefits — pre-tax commuter programs to support in-office travel when applicable

Supportive culture — A collaborative and remote-friendly team environment where people genuinely care

Location

We have fully remote options if you reside in one of the following states:

Alabama, Arizona, California, Colorado, Connecticut, DC, Delaware, Florida, Georgia, Illinois, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, North Carolina, New Jersey, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Tennessee, Utah, Virginia, Washington, Wisconsin

*If you are not living in one of the states listed above, unfortunately, you will not be considered for a position at this time.

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