Google Analytics & GTM Specialist (F/M)

Are you excited for your new career adventure?

As a Google Analytics & GTM Specialist H/F you will play a key role in enhancing data quality, improving tracking capabilities and supporting data-driven decision-making across our eCommerce platforms.

About Lyreco

The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries, operating in 40 different countries across the globe.

A global workplace solutions company with 10,000 employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.

To learn more about Lyreco – see our career website here

WHAT WE OFFER

As part of the Group Digital Commerce team, you will play a key role in strengthening our data-driven approach to eCommerce performance.

In this position, you will act as a true business partner to Product Owners, developers and business stakeholders, ensuring the reliability, accuracy and usability of web analytics data.

You will contribute to improving customer experience and business performance by transforming complex datasets into clear, actionable insights.

Your missions:

Web Analytics & Tracking Implementation

Design and maintain measurement plans aligned with business needs

Implement and manage tracking via Google Tag Manager (GTM)

Ensure proper documentation of tracking setups and data flows

Support testing phases and validate data layer implementations

Troubleshoot and resolve technical tracking issues

Analytics & Reporting

Analyze behavioral, transactional and customer data to identify trends and opportunities

Build and maintain dashboards and reporting solutions (e.g. Power BI)

Provide actionable insights to improve customer journey and conversion

Deliver ad-hoc analyses to support business decisions and strategic initiatives

Tools & Support

Manage and maintain Google Analytics (GA4) and GTM environments

Support internal stakeholders in using analytics tools effectively

Contribute to the continuous improvement of data usage across teams

Governance & Continuous Improvement

Ensure compliance with data governance standards and IT policies

Monitor industry trends and continuously improve tracking and analytics practices

YOUR PROFILE

3+ years of experience as an eCommerce Data Analyst or similar role

Strong expertise in Google Analytics (GA4) and Google Tag Manager

Degree in Digital Marketing, Data Analytics, Mathematics, Computer Science or related field

Technical skills:

Advanced Excel skills

Working knowledge of SQL

Experience with data visualization tools (e.g. Power BI)

Knowledge of BigQuery is a plus

Familiarity with tools such as Hotjar, Microsoft Clarity or equivalent is a plus

Soft skills:

Strong analytical and problem-solving mindset

Curiosity and continuous learning attitude

Business-oriented with a strategic vision

Excellent communication and presentation skills

Ability to prioritize and manage multiple topics with attention to detail

Team player with strong stakeholder management skills

Languages :

Fluent English (written and spoken)

REASONS TO JOIN LYRECO:

A full- time job in a dynamic, passionate, international team

Possibility to join internal accelerator program

Competitive salary

Hybrid work model

Pension plan

Personal growth budget

If the above job description interests you and you think you are a good fit, apply now! We look forward to receiving your application!

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