Graphic Design Officer (PBIS)

A. Graphic Design Production

Produce all major graphic design assets for PBIS Academic Group: brochures, social media posts, event collateral, presentations, signage, banners, KV, leaflets, and digital campaigns.

Produce design assets for other PBIS entities and Hugh's College Vientiane as directed by the Graphic Design Manager.

Ensure all output is consistently polished, on-brand, and of the highest

Bring creative thinking to every brief — suggest layouts, colour treatments, or design approaches that elevate the

B. Brand Stewardship and Identity

Develop and maintain the school's brand identity guidelines — ensuring consistency across all design materials and visual touchpoints.

Apply PBIS brand standards precisely and without deviation; flag any brief that requests deviations before

Test graphics across various media to ensure quality is maintained across all output

C. Creative Direction

Provide advice, training, and guidance to team — developing their skills through deliberate mentoring and teaching

Review team's output with a critical, constructive eye — give specific, development-oriented

Take genuine pride in team's improvement and invest time in their capability

D. Project Management and Collaboration

Manage multiple design projects simultaneously — adhering to deadlines and ensuring high-quality

Work closely with the CMC team to understand design requirements and translate them into visually compelling

Collaborate with the Production team and External Consultant to ensure design concepts align with brand and

Essential Knowledge, Abilities and Qualifications

Proven graphic design experience with a strong

Familiarity with design software: InDesign, Illustrator, Photoshop, Dreamweaver, or

A keen eye for aesthetics, detail, and brand

Excellent communication skills and time

Ability to work methodically, meet deadlines, and manage multiple projects

Desirable Experience, Skills and Interests

Organised and takes pride in their own workspace and digital asset

Tactful and diplomatic — handles feedback and creative direction with

Enthusiastic and positive with the ability to inspire

CORE COMPETENCIES

Competency

Proficiency Level

Behavioural Indicators

Visual Design Mastery

Expert

Produces polished, on-brand work consistently — output is right from the first draft.

Commands typography, colour, and layout with confidence and experience.

Brand Stewardship

Expert

Catches the wrong logo, off-brand colour, and misaligned element before anything goes out.

Flags deviation requests before proceeding — brand protection is non-negotiable.

Creative Contribution

Advanced

Brings creative ideas to every brief that elevate the work beyond the technical minimum.

Output is not just technically correct — it is visually compelling.

Mentoring & Team Development

Advanced

Develops team through specific, constructive feedback and deliberate teaching moments.

Takes genuine pride in team's improvement and invests time in it consistently.

Team player with a collaborative approach and a well-developed creative

Production Discipline & Workflow

Expert

Manages own workload without missing deadlines. Checks work thoroughly before submission.

Flags risks 48 hours before a deadline — never on the morning it is due.

Brief Interpretation

Expert

Reads a brief once and understands what is being asked.

Asks the right clarifying questions early so no time is wasted in the wrong direction.

KEY PERFORMANCE INDICATORS (KPIs)

KPI

Target

Frequenc y

Owner

Measurement

On-time design delivery

≥ 90%

Monthly

Job holder

Design production log

Brand compliance at submission

≥ 95%

Monthly

Job holder

Monthly content audit

Revision rounds per project

≤ 2 average

Monthly

Job holder

Project tracking

Team development sessions

≥ 1 formal session per month

Monthly

Job holder

IDP tracking

Internal client satisfaction

≥ 4.5 / 5.0

Quarterly

Job holder

CMC manager survey