Graphic Designer

Graphic Designer

Experience: 3–5 Years

Department: Brand & Marketing

Employment Type: Full-Time

Location: Mumbai

About the Role

We are looking for a Graphic Designer who can create engaging, high-quality visual communication across social media, performance marketing, engagement campaigns, and business deliverables .

The ideal candidate should combine strong design fundamentals with an understanding of audience behaviour, marketing objectives, platform-specific creative requirements, and AI-powered creative workflows .

Key ResponsibilitiesSocial Media & Engagement

• •Create engaging creatives for social platforms .
• •Design static posts, carousels, stories, reels covers, and other social-first formats.
• •Develop creative concepts that drive engagement, shares, saves, comments, and brand awareness .
• •Translate content and campaign ideas into visually compelling creatives.
• •Adapt designs based on platform, audience, and content objective.

Performance Marketing

• •Design creatives for acquisition, conversion, retargeting, and performance campaigns .
• •Develop multiple creative variations for testing different hooks, messaging, layouts, and visual directions .
• •Design creatives across different formats and dimensions for digital advertising platforms.

Campaigns & Brand

• •Develop visual concepts and design systems for brand campaigns, product campaigns, seasonal campaigns, and marketing initiatives .
• •Create campaign master creatives and adapt them across multiple platforms and formats.
• •Maintain consistency in brand identity, typography, layouts, imagery, and visual language .
• •Contribute ideas during creative brainstorming and campaign conceptualisation.

Business Deliverables

• •Create professional visual assets for presentations, reports, internal communication, events, webinars, partnerships, sales, and business requirements .
• •Design marketing collaterals, banners, standees, event creatives, emailers, and other business communication assets.
• •Handle multiple design requirements simultaneously while maintaining quality and deadlines.

Skills & Requirements

• •3–5 years of professional experience as a Graphic Designer.
• •Strong portfolio showcasing social media, performance marketing, campaigns, and brand communication .
• •Strong understanding of visual hierarchy, typography, composition, colour, layouts, and storytelling .
• •Proficiency in Adobe Photoshop, Illustrator, and After Effects .
• •Working knowledge of Figma and other relevant design tools.
• •Mandatory hands-on experience with AI-powered creative and design tools for ideation, image generation, creative exploration, editing, and workflow enhancement.
• •Ability to effectively integrate AI tools into the design process while maintaining originality, quality, and brand consistency.
• •Understanding of social media trends and platform-specific creative formats .
• •Ability to create designs that are both visually engaging and business-oriented .
• •Ability to work on multiple projects and deliver within tight timelines.
• •Strong attention to detail and ability to maintain brand consistency.
• •Good communication and collaboration skills.

Good to Have

• •Experience in fintech, BFSI, digital marketing, advertising, or startup environments .
• •Knowledge of motion graphics and basic animation .
• •Understanding of performance marketing metrics and creative testing.
• •Experience creating creatives for Meta, Google, LinkedIn, and other digital advertising platforms .

What We’re Looking For

We’re looking for a designer who can think beyond aesthetics — someone who understands the objective behind a creative and can turn a brief into communication that is attention-grabbing, relevant, on-brand, and effective .

The right candidate should be comfortable working across social media content, performance campaigns, brand campaigns, engagement-led creatives, and day-to-day business deliverables , while using AI tools as an integral part of their creative workflow .