Graphic Designer – Brand Marketing Strategy Department, Marketing Division

Job Description:

Business Overview

The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.

We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile.

Department Overview

The Brand Creative Strategy Department is responsible for the entire lifecycle of the creative that customers see and hold in their hands in the Rakuten Mobile business, from development to rollout and quality control. This includes key visuals, advertising, in-store tools, web and social media, video, events, and shop design.

• ＜Features of our department＞
• -Designers, copywriters, creative strategists, promotion producers, and VMD specialists work in the same department, so projects move from planning to production to nationwide store rollout within a single team.
• -Our members come from a wide range of ages and backgrounds, and we discuss things across job types every day. You can enjoy the sense of accomplishment of making every project better, without inertia and without giving up.
• -You may also get the chance to discuss design and brand with Kashiwa Sato, Chief Creative Director.

Why We Hire

Additional hiring to strengthen the creative area in line with the expansion of mobile business (business expansion).

Position Details

The role of the designer is to work with producers, art directors, and directors to develop the creative that customers see and hold in their hands in the Rakuten Mobile business.

• ＜Main responsibilities＞
• -Design and development of advertising graphics built around key visuals (OOH, transit ads, newspapers and magazines, web banners, social media, etc.)
• -Design and development of in-store promotional tools (posters, POP, fixtures, signage, etc.) and their rollout to stores nationwide (thousands of items per year)
• -Graphic design for events, booths, and novelty items
• -Design supervision and quality check of outputs created by internal and external designers and production partners
• -Participation in developing and operating brand guidelines and design rules
• -Exploring and introducing new tools and workflows, including generative AI

• ＜How we work＞
• -You will work with producers, art directors, directors, copywriters, business planners, and external partners.
• -Important creative is reviewed from multiple perspectives, including the Creative Director, before release.
• -You will not work alone. Projects move forward through team discussion.

• ＜What makes this role attractive＞
• -Your designs reach customers in stores nationwide, on the street, on the web, and on social media, so you can see the impact of your work.
• -You work close to brand decision-making and can directly feel the impact design has on the business.
• -You can be involved from design development through rollout and operation, which broadens your role and perspective as a designer.
• -You can try the latest tools, including generative AI, in actual work and bring them into your own style of creation.
• -You may also get the chance to discuss design and brand with Kashiwa Sato, Chief Creative Director.

Mandatory Qualifications:

• - Experience as a designer at an advertising agency or production company
• OR
• -Experience as a designer in an in-house design team

Desired Qualifications:

Experience in in-store sales promotion and advertising communications (multiplayers will be welcomed, both offline and online)

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#creative #designer #marketingdiv #RakutenMobile

Languages:

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)