Group Account Director

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Type1 is a fully-integrated, dedicated super team made-up of talented people from VML. Built exclusively for Volkswagen, we craft world-class ideas for a world-class brand—bold, award-winning work that turns heads and moves audiences. From brand and retail to social, digital, and CRM, we deliver creativity that fires on all cylinders, across every moment of the consumer journey.

About the Role

VML is looking for an exceptional Group Account Director to lead and grow our Volkswagen account as part of the Type1 team. With a deep focus on brand strategy and social media, you will be the driving force behind bold, culturally relevant work that moves people — and moves vehicles off forecourts.

This is a senior leadership role for someone who thrives at the intersection of big brand thinking and the fast-paced world of social. You will be the ultimate client partner, a trusted voice in the room, and the kind of leader who brings out the best in the teams around them.

What You'll Do

Client Leadership & Relationships

Own and nurture senior client relationships, acting as a strategic partner and trusted advisor at every level of the business.

Build deep, long-term connections rooted in transparency, proactive thinking, and an unwavering commitment to delivering exceptional work.

Navigate complex client structures with confidence, influencing decisions and aligning stakeholders around a shared creative and commercial vision.

Identify and act on organic growth opportunities, developing scopes of work that reflect both client ambition and agency capability.

Brand & Social Strategy

Lead the strategic development of integrated brand campaigns and always-on social programmes that are rooted in consumer insight and built for cultural impact.

Champion a deep understanding of the Volkswagen brand, ensuring consistency and integrity across all touchpoints — from hero campaign moments to day-to-day content.

Stay ahead of social platform trends, audience behaviours, and emerging formats, bringing fresh, forward-thinking ideas to the table before clients even ask.

Partner closely with strategy, creative, and production teams to shape work that is both creatively outstanding and commercially effective.

Team Leadership & Development

Lead, inspire, and mentor a high-performing account team, fostering a culture of ambition, accountability, and collaboration.

Set a clear vision for the team, ensuring everyone understands their role in delivering excellence and growing the business.

Act as a calm, decisive problem-solver when challenges arise — finding solutions quickly and keeping momentum without compromising on quality.

Champion a positive, inclusive team culture where great ideas can come from anywhere.

Operational Excellence

Oversee project delivery across brand and social workstreams, ensuring work is on time, on budget, and consistently exceeds expectations.

Maintain sharp financial management across the account, including forecasting, resource planning, and profitability.

Establish and uphold best-in-class processes for briefing, approvals, and client communication.

What You'll Bring

8+ years of account management experience , with a significant portion at Director level within an agency environment.

A proven track record leading large-scale brand and social accounts , ideally within automotive, mobility, or similarly complex consumer categories.

Demonstrable experience building senior client relationships and growing accounts through trust, strategic thinking, and exceptional delivery.

A strong commercial mind — you understand how great work drives business results and know how to articulate that value.

Deep expertise in social media strategy and content across platforms including Instagram, TikTok, YouTube, Facebook, and LinkedIn.

Outstanding communication, presentation, and storytelling skills — you can command a boardroom and inspire a junior team member in equal measure.

A natural problem-solver with a solutions-first mindset, capable of navigating ambiguity with confidence and composure.

Experience working within a matrixed, multi-agency environment is highly desirable.

Type1 compte sur une équipe entièrement intégrée, composée de talents issus de VML. Taillée sur mesure pour Volkswagen, Type1 offre des créations de tout premier plan pour une marque d’envergure mondiale. Elle livre des idées audacieuses primées qui font tourner les têtes et touchent le public. De la marque au détail en passant par les réseaux sociaux, le numérique et le CRM, nous conduisons une créativité qui roule harmonieusement sur l’ensemble du parcours client.

À propos du poste

VML recherche un(e) Directeur(trice) de Groupe de Comptes exceptionnel(le) pour diriger et développer le compte Volkswagen au sein de l'équipe Type1. Avec une forte orientation vers la stratégie de marque et les réseaux sociaux, vous serez le moteur d'un travail audacieux et culturellement pertinent qui touche les gens — et fait bouger les véhicules hors des concessions.

Il s'agit d'un rôle de direction senior pour quelqu'un qui s'épanouit à l'intersection de la grande réflexion de marque et du monde effréné des réseaux sociaux. Vous serez le partenaire client ultime, une voix de confiance dans la salle, et le type de leader qui fait ressortir le meilleur des équipes qui vous entourent.

Vos missions

Leadership client & Relations

Posséder et entretenir des relations clients senior, en agissant en tant que partenaire stratégique et conseiller(ère) de confiance à tous les niveaux de l'entreprise.

Construire des liens profonds et durables fondés sur la transparence, la proactivité et un engagement indéfectible à fournir un travail exceptionnel.

Naviguer avec assurance dans des structures clients complexes, en influençant les décisions et en alignant les parties prenantes autour d'une vision créative et commerciale commune.

Identifier et saisir les opportunités de croissance organique, en développant des périmètres de travail reflétant à la fois l'ambition du client et les capacités de l'agence.

Stratégie de marque & Réseaux sociaux

Piloter le développement stratégique de campagnes de marque intégrées et de programmes sociaux en continu, ancrés dans les insights consommateurs et conçus pour un impact culturel.

Défendre une compréhension approfondie de la marque Volkswagen, en garantissant cohérence et intégrité sur tous les points de contact — des moments forts de campagne au contenu quotidien.

Rester en avance sur les tendances des plateformes sociales, les comportements des audiences et les formats émergents, en apportant des idées fraîches et innovantes avant même que les clients ne les demandent.

Collaborer étroitement avec les équipes stratégie, création et production pour façonner un travail à la fois créativement remarquable et commercialement efficace.

Leadership & Développement des équipes

Diriger, inspirer et encadrer une équipe de comptes performante, en favorisant une culture d'ambition, de responsabilité et de collaborati