Group Director, Client Partner

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Group Director, Client Partner, you will own senior client relationships and business outcomes across a defined portfolio, designing multi‑year growth strategies and leading client touchpoints that move decisions to action. You’ll translate platform, competitive, and Bliss Point insights into executive‑ready choices, orchestrate cross‑channel strategy with clear measurement, and set the standards and rhythms your leaders use day‑to‑day. You’ll nurture resilient C‑level relationships, reduce churn risk through formal account reviews and playbooks, and serve as a key leader in marquee pursuits. You’ll develop leaders, institutionalize product‑first and measurement‑led practices, and partner with centralized Ops/Finance to achieve delivery quality and financial discipline—so you can stay focused on client success and growth.

Key Responsibilities

Client‑Centric

• •Design and socialize multi‑year growth strategies across your portfolio; align executives on ambition, investment, and a practical change roadmap, resolving competing incentives and complex politics along the way.
• •Nurture trusted, resilient relationships across the stakeholder system (including C‑suite); lead strategic client touchpoints and formal cross‑functional account reviews that turn insight into decisions, analyze churn drivers, and implement preventive actions.
• •Oversee and elevate integrated planning across multiple accounts so plans are consistent, strategic, and aligned to business and portfolio objectives; standardize planning frameworks (audience strategy, channel mix, investment scenarios, pacing) and engage Strategic Planning for cross‑brand/multi‑market, long‑lead inventory, or complex governance needs.
• •Review, strengthen, and pressure‑test Director‑level plans - fine‑tune investment levels, channel roles, forecasting assumptions, and trade‑offs - and partner closely with Analytics/Econometrics, Channel teams, and Creative to ensure feasibility and measurement alignment.
• •Lead or co‑present senior‑level planning presentations and major pitches with Biz Dev and your VP, shaping the story, solution, and value proposition so they are clear, defensible, and aligned with leadership expectations.

Product‑Led

• •Evangelize the Bliss Point App Suite and a product‑first operating model; set portfolio adoption, quality, and usage standards tied to retention, cross‑sell, and efficiency.
• •Operate the feedback loop with Product: consolidate client needs, prioritize systemic issues, sponsor automation/operating model improvements that free capacity for higher‑value work, and influence the roadmap with your VP and Product leaders.
• •Coach leaders to use App Suite insights in executive conversations; institutionalize narrative quality (what, so what, now what) across teams.

Data & Measurement‑Driven

• •Challenge and evolve measurement approaches (e.g., MMM, incrementality, attribution) across your clients; align executives on investment cases, risk/return profiles, and clear success thresholds.
• •Make analytics and planning readable and repeatable across accounts: set consistent goals by objective, a shared cadence for readouts, and simple documentation of assumptions, risks, and decisions so insights lead to concrete next actions.
• •Oversee high‑severity data and measurement escalations; ensure strong QA governance; partner with Analytics/Econometrics leadership to advance methods and upskill leaders.

The Tinuiti Way

• •Apply expert‑level, measurement‑guided strategy across channels (including owned/earned), orchestrating interdependencies to optimize the holistic mix; integrate strategy, product, and measurement into a single, accessible narrative.
• •Lead client education initiatives to elevate measurement, product, and channel literacy; set portfolio‑wide best practices leaders can apply.
• •Use inventory/economic models across channels to guide executive trade‑offs (e.g., scale vs. efficiency) and prioritize strategic bets.

Owner Mindset

• •Evangelize meritocracy and accountability; build a high‑trust leadership culture that performs through ambiguity and change.
• •Shape cross‑sell and portfolio growth strategy; lead strategic pursuits; sponsor transformational initiatives (e.g., migration to new measurement frameworks, operating model shifts) that improve client and business outcomes.
• •Build durable partnerships with Product, Analytics, Finance, and I&G to remove systemic friction and accelerate impact; partner with centralized Ops/Finance for delivery quality, pricing/SOW accuracy, staffing/capacity alignment, and forecast reliability.

People Leader

• •Build and scale a strong leadership bench; ensure succession readiness and sustained engagement.
• •Hold senior leaders accountable to performance, values, and strategic people development; lead complex change and maintain clarity through ambiguity.
• •Shape and reinforce a leadership culture that values trust, clarity, and ownership; represent the talent strategy in senior forums and influence org‑wide leadership practices.
• •Instill a product‑led mindset in teams; hold leaders accountable for implementation, stewardship, and adoption.

Ways of working and values

• •Greatness attracts Greatness: Raise the craft standard, seek feedback, and embrace technology/AI.
• •Clients grow, we grow: Anchor decisions in business outcomes with innovation, precision, and proof.
• •Culture of ownership: Act with speed, reduce waste, and own results end‑to‑end.

Professional & Technical Qualifications

• •Experience: 12+ years leading multi‑million‑dollar client engagements in performance marketing; repeated success driving growth and efficiency at enterprise scale.
• •6+ years people leadership (managing managers and ICs): hiring, coaching, performance management, and succession planning.
• •Executive relationship leadership and change management; expert communication and expectation‑setting; adept at complex alignment.
• •Cross‑channel literacy (Search, Social, Display/TV & Audio, Commerce/Retail Media, Lifecycle/CRM, Creative) with strong measurement acumen (forecasting, KPI trees, MMM/incrementality literacy).
• •Bliss Point fluency (or similar custom reporting platforms): translate MMM/Incrementality/Forecasting/Brand/Creative Insights into investment and testing decisions; partner effectively with Product/Analytics.
• •Financial fluency via partnership: able to read/interpret margin/utilization, pricing constructs, staffing/capacity signals, and forecasts; holds Ops/Finance accountable for excellence (without executing those tasks).
• •Education/certifications: BA/BS required; advanced degree preferred or equivalent experience; public speaking/thought leadership a plus.

KPIs

• •Client Outcomes: retention and satisfaction; efficiency and revenue growth; validated reallocations informed by Bliss Point.
• •Growth: expansion/cross‑sell influenced/won; leadership on strategic pursuits.
• •Product & measurement adoption: App Suite usage/quality tied t