Group Director, Lifestyle

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

The Group Director, Lifestyle is Power Digital's senior client relationship and revenue leader for consumer product brands operating primarily through traditional D2C ecommerce but also available through other sales channels.. Your clients compete on a longer, higher-consideration purchase journey — a single sale can carry months of nurture, multiple touchpoints, and a meaningful financial commitment from the customer, and you manage your portfolio the way a fund manager runs a book: you know which accounts compound, which CAC payback economics are drifting, and exactly where to spend your time. You are the executive a client calls when payback period stretches out or a consideration-heavy funnel starts leaking, and the leader an Account Director never wants to let down. The roles you consistently play day-to-day are: portfolio growth owner, talent multiplier, tech forward leader and AI systems thinker.

At Power, retention is the floor, not the job. You are commercially driven first: you personally own executive relationships and expansion revenue for the top of your portfolio, and you hold your team to the same standard. In Lifestyle, that means staying closer to consideration-cycle length, CAC payback period, and the balance between paid acquisition efficiency and brand/content investment than almost any other Group Director role requires — because in this vertical, a shift in any of those shows up in a client's D2C economics before it shows up in a quarterly plan. You coach Account Directors and their teams to operate as AI-Native Growth Directors — faster, sharper, and less buried in manual work than the role has ever required before. You decide which AI tools and workflows the division adopts. Your influence runs beyond Client Experience: you shape your Division's go-to-market position, you're a thought partner to your Managing Director and VP, and you represent Power Digital in market on Lifestyle and higher-AOV D2C strategy.

Key Responsibilities:

Own net revenue retention and expansion MRR for the division; treat expansion as the primary commercial lever of the role and own the division's monthly service expansion target

Personally own executive relationships across the top 30–40% of the portfolio by MRR — direct relationship, not delegated

Run monthly, relationship-focused executive check-ins with top-tier accounts and 1x1 check-ins with every priority account

Maintain an accurate, self-owned retention forecast on a weekly basis — accountable for the accuracy of the division's retention data

Track vertical-specific marketing signal such as CAC payback period, average order value trends, and consideration-cycle length/multi-touch conversion paths, since a shift in any of these shows up in a client's D2C economics before it shows up in a QBR

Diagnose risk early and install fixes, not just responses; lead or co-lead quarterly plans for the top 10% of the portfolio, weighted toward strategic outcomes over metrics recaps

Personally review and support all expansion proposals across priority partnerships before client delivery

Partner with Account Directors to build value-based, consultative business cases — expansion should drive value, not be sold

Identify and lead common Lifestyle expansion paths, including financing/BNPL program integration, email/SMS and lifecycle expansion suited to longer consideration cycles, and content/brand-building investment to support premium positioning

Keep the Salesforce pipeline current and accurate — stages, forecast, and next steps updated weekly

Serve as the frontline for product and vertical innovation, feeding client signal into Power Circuit

Build and evolve vertical-relevant reporting frameworks for Lifestyle, including metrics such as CAC payback period, LTV over a longer purchase cycle, and blended AOV

Lead or play a key leadership role in final-round pitches for prospective clients where support is needed (e.g. $25k+)

Bring vertical point of view and executive credibility to new business

Partner with Sales to sharpen positioning, collateral, and win rate for the division's go-to-market

Directly manage Account Directors and oversee the Associate Account Director pod that supports them

Coach every direct report to operate as an AI-Native Growth Director, not a task manager — faster diagnosis, more client-facing time, less manual reporting

Evaluate the team on Pulse sentiment, health scores, and expansion weekly — not just activity

Raise the floor on AI adoption — no one on the team operates the old way

Own hiring, staffing, capacity, and career pathing for the division; facilitate DAPs and career progression conversations

Practice radical candor; deliver timely, actionable feedback that accelerates careers

Identify and develop key talent for future Sr. Account Director & Group Director roles

Lead training on vertical-specific and AI-native tools, processes, and strategies

Vibe-codes prototypes to automate repeatable tasks, surface better insights, and test hypotheses quickly

Designs AI workflows for the team — builds the system, not just uses the tools; models AI-forward behavior

Runs Omega and Iris across the full portfolio and acts on the patterns they surface

Decides which AI tools and workflows get adopted, when, and how across the division

Owns division-level AI quality tradeoffs — where AI accelerates output, and where it must never touch client-facing work unreviewed

Builds and evolves Power Circuit solutions specific to the division with AI-assisted research; runs a monthly audit to confirm adoption

Collaborates with the innovation team on enhancements and optimizations that better serve the division's clients

Consulted on the division P&L and accountable for the profitability of the portfolio

Forecast the four pillars — Churn, Service Expansion, New Business, Efficiency — in partnership with the MD and VP

Use the P&L and strategic growth bets to build the business case for headcount and investment; drive efficiency through technology, AI, and process improvement

Own resolution of every escalation in the direct portfolio

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