Group Head- Branding

Media Planning & Branding Account Manager/ Senior Account Manager

Location: Bangalore | Experience: 4-5 years in Digital Marketing.

Media Agency experience required.

Job Title: Brand Planning Manager / Brand Planner

Role Overview

We are seeking a Brand Planner with 4-5 years of experience in branding-focused media and campaign planning. The ideal candidate will have a strong strategic mindset, hands-on experience in campaign execution, and the ability to manage client relationships while leading a small team. This role requires expertise in digital branding platforms, audience planning, and storytelling to create impactful brand campaigns.

Key Responsibilities

• •Develop and execute branding strategies aligned with client objectives and business goals.
• •Create comprehensive media and campaign plans across digital platforms.
• •Lead end-to-end campaign planning, execution, optimization, and performance monitoring.
• •Recommend the right audience profiles, targeting strategies, and media mix based on client requirements.
• •Collaborate with internal teams and external partners to ensure seamless campaign delivery.
• •Build compelling campaign narratives and presentations that effectively communicate strategy and recommendations.
• •Manage and mentor a team of 12-15 members, ensuring high-quality execution and professional development.
• •Maintain strong relationships with clients, providing strategic guidance and regular performance updates.
• •Work closely with third-party publishers and partners to identify branding opportunities and optimize campaign outcomes.
• •Analyze campaign results and provide actionable insights for future planning and optimization.

Required Skills & Qualifications

• •4-5 years of experience in branding, media planning, or digital brand strategy roles.
• •Strong experience in brand campaign planning and execution.
• •Proficiency in Google Marketing Platform, including DV360, and Meta advertising platforms.
• •Solid understanding of digital advertising ecosystems and third-party publishers.
• •Ability to identify and recommend audience segments and targeting approaches based on client objectives.
• •Strong strategic thinking and storytelling capabilities.
• •Excellent client management and stakeholder communication skills.
• •Experience managing or leading teams of 12-15 members.
• •Strong analytical, presentation, and problem-solving skills.

Preferred Qualifications

• •Agency experience in branding and digital media planning.
• •Experience managing multi-channel branding campaigns.
• •Knowledge of campaign measurement, audience insights, and optimization methodologies.
• •Ability to translate data and consumer insights into actionable brand strategies.