Growth Lead (User Acquisition/ Performance / CRM) – Tokyo, Japan

Glance

Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com.

InMobi

InMobi Group is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses — including InMobi Advertising and flagship consumer platform Glance — InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd.

InMobi Advertising

InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and vast consumer reach — including flagship consumer platform Glance — InMobi Advertising delivers the omnichannel performance defining what's next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. To learn more, visit advertising.inmobi.com.

What you'll be doing

Define and track the full growth funnel — from install through activation, retention, and monetization

Build and manage CRM and lifecycle programs that drive activation, retention, and repeat engagement across the user journey

Run a structured experimentation roadmap (A/B tests across channels, creative, audiences, and lifecycle journeys) and turn results into scaled wins

Work closely with product, data, and creative teams to improve onboarding, engagement, and the commerce experience

Plan and run user acquisition campaigns across paid channels to hit install, activation, and cost targets

Own performance marketing day to day — budgets, bidding, creative testing, and channel mix — and continuously improve CAC, ROAS, and conversion efficiency

Partner with channel and platform contacts to unlock new growth levers and stay ahead of changes in the Japan market

Key Requirements:

Around 4–7 years of experience in growth, user acquisition, performance marketing, or CRM/lifecycle — ideally for a consumer app or digital product in Japan

Strong analytical skills — comfortable working with funnel metrics, cohort and retention analysis, CAC/LTV, and attribution

Experience with CRM, lifecycle, or marketing-automation tools and building multi-channel engagement programs

Hands-on experience running paid acquisition across major channels and managing meaningful budgets to clear targets

Business-level Japanese and English

Preferred Requirements:

Experience growing a mobile consumer app at scale (millions of users), ideally with a commerce or content component

Familiarity with mobile measurement and analytics tools (e.g. AppsFlyer, Adjust, Amplitude, Firebase, GA4)

Experience with Apple Search Ads, ASO, or the specifics of Android/iOS acquisition in Japan

Exposure to commerce, e-commerce, or transaction-driven growth

A self-starter who owns targets, moves fast, and is comfortable building without a fixed playbook

Why Glance AI

Ownership. You will not be confined to one category or one type of partner. You operate where you can also build a portfolio that is genuinely yours.

Structural backing without big-company friction. Glance is part of InMobi Group with proven scale (Glance reaches 400M+ monthly users globally) and infrastructure already built, but JP operates as a startup with founding-team on strategy and deals. Backed by strong global investors including SoftBank and Google, with SoftBank as anchor partner in Japan

A first-team seat in Japan. The JP strategy is being written now. The partner playbook and deal architecture that will be replicated across other markets such as Korea, Germany, UK, Australia in the future.

Real category creation, not incremental work. Work on genuinely new, AI-first agentic commerce — built from the ground up, not an improvement on today's shopping

Culture. Work with smart, humble people who value openness, trust, and honest collaboration

Competitive salary and benefits: Benchmarked against roles at comparable global tech in Tokyo, meaningful equity grant, annual performance bonus tied to outcomes, plus full health, retirement, and standard Japan-market benefits.

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