Growth Marketer

Growth Marketer – Tavus

About Tavus

Tavus is a research lab pioneering human computing. We are creating new interfaces that bridge the gap between people and machines—removing the friction of today’s systems. Our real-time human simulation models enable machines to see, hear, respond, and appear real, allowing for meaningful, face-to-face conversations.

Our technology infuses emotional intelligence into scalable, reliable virtual agents available 24/7, in every language, and on our terms. Imagine a therapist everyone can afford, a personal trainer adaptable to your schedule, or a fleet of medical assistants able to give every patient personalized care.

With Tavus, individuals, enterprises, and developers can build conversational agents that connect, understand, and act with empathy at scale. We’re a Series B company, backed by investors including Sequoia Capital, Y Combinator, and Scale Venture Partners.

Join us and help shape a future where humans and machines truly understand each other.

The Role

Own measurable growth from discovery to long-term adoption

We are seeking a Growth Marketer to build and scale the engine that transforms awareness into adoption, engagement, and revenue. You'll take ownership of growth initiatives across acquisition, activation, lifecycle, conversion, and product-led growth—identifying drop-off points in the customer journey, developing clear hypotheses, and running disciplined experiments to improve performance.

This highly cross-functional and hands-on role involves close collaboration with Product, Sales, Design, Data, and the broader Marketing team. You'll develop campaigns, optimize customer journeys, and uncover new growth channels. As part of your work, you'll leverage the Tavus platform, use interactive demos, conversational video, and personalized experiences to create standout campaigns with measurable impact.

This is a unique opportunity for a commercially minded marketer who pairs creativity with analytical rigor and seeks meaningful ownership at a high-growth AI company.

What You'll Do

Drive growth strategies across acquisition, activation, conversion, retention, and expansion

Develop a deep understanding of our key audiences—developers, product teams, and enterprise buyers—and turn insights into targeted campaigns

Analyze the customer journey to identify friction points and opportunities for improved conversion

Build and manage a structured experimentation roadmap across channels, messaging, landing pages, onboarding, pricing, and lifecycle communications

Launch and optimize paid and organic acquisition campaigns

Improve website and landing-page conversion through robust testing, segmentation, positioning, and calls to action

Create lifecycle campaigns to drive users from sign-up to value, active usage, qualified opportunities, and long-term adoption

Partner with Product to improve onboarding, feature adoption, and product-led growth loops

Use Tavus technology to deliver creative experiences, including live demos and personalized video campaigns

Collaborate with Sales to improve lead quality, nurture, routing, and conversion from MQL to pipeline

Define success metrics, build clear reporting, and communicate progress, learnings, and next steps

Lead growth initiatives from hypothesis through execution, analysis, and scaling

Help build and document processes, systems, and playbooks for scalable, repeatable growth

You’ll Thrive Here If You

Have experience owning measurable growth outcomes for B2B SaaS, developer tools, API-first technology, or fast-growing startups

Understand the dynamics of acquisition, activation, retention, and monetization

Are highly analytical, using data to spot opportunities, prioritize, and measure success

Balance short-term pipeline wins with longer-term product adoption and sustainable growth

Possess a strong experimentation mindset to turn opportunities into testable hypotheses

Are comfortable across paid acquisition, lifecycle marketing, CRO, and product-led growth

Understand funnels, cohorts, attribution, conversion rates, CAC, LTV, retention, and payback periods

Move smoothly between strategic planning and tactical execution

Combine creative instincts with analytical skills for strong messaging

Communicate clearly, take ownership of outcomes, and operate effectively in a fast-paced, autonomous environment

Are excited about AI and eager to help define a new category

Nice To Haves

Experience marketing technical products to developers, product leaders, or enterprise tech buyers

History of building repeatable growth engines in Series A/B companies

Track record improving product activation, free-to-paid conversion, retention, or expansion

Experience managing paid media budgets and acquisition efficiency

Familiarity with platforms such as HubSpot, Segment, Amplitude, Mixpanel, Google Analytics, or Looker

Knowledge of marketing automation, CRM architecture, audience segmentation, and attribution

Comfortable using SQL or collaborating with analysts to answer growth questions

Experience with account-based marketing or enterprise demand generation

Success launching new products, entering new markets, or shaping new categories

Exposure to the Tavus API—bonus points if you’ve built something with it already!

Benefits

When you join Tavus, you’re part of a collaborative, high-impact team. Our benefits include:

Competitive salary

Equity in a fast-growing Series B AI research company

Flexible working with regular in-person collaboration in San Francisco

Unlimited PTO

Comprehensive healthcare coverage

Equipment and professional development stipends

Team events and offsites

At Tavus, you’ll learn quickly, directly influence company growth, and work alongside people you truly enjoy.

Our Culture

Culture creators, not culture fits. Diversity is core to our success—it drives how we hire, build, and communicate. By bringing together unique perspectives, we build stronger products and experiences. Tavus is growing fast, and we want you to grow with us.

Ready to help define how the world discovers and adopts conversational video? Apply today! how the world discovers and adopts conversational video?