Growth Marketing Manager

About the Position

Role: Marketing Manager

Designation: Senior Executive / Manager – Marketing

Experience: 4–8 Years

Location: Gurgaon (On-Site – 5 Days)

Education: Tier 1 Bachelor's degree & MBA preferred

Industry Type: Technology / B2B SaaS / AI-driven platforms

Functional Area: Marketing / Growth / Product Marketing

About Salescode.ai

https://salescode.ai/company/about-us

SalesCode.ai is an AI-native route-to-market platform for CPG and FMCG companies, founded by Ex Coke leaders and led by bussiness and Technology experts in GenAI, sales & enterprise technology.

What We Do

Large CPG companies lose 12–35% of sales daily due to inherent human inefficiencies and store-level execution gaps. Even a 1–2% improvement can drive millions of dollars in incremental revenue. Our mission is to exponentially augment sales teams' competency and intelligence using AI, enabling execution at a speed and scale impossible through human effort alone. With our AI platform, we are leading key transformations in CPG sales.

Roles & Responsibilities

1. Go-to-Market Strategy & Product Marketing

Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms

Create product marketing collateral, case studies, and solution briefs

Support product launches and feature releases with coordinated marketing campaigns

Define target buyer personas and competitive differentiation strategy

Roles & Responsibilities

1. Go-to-Market Strategy & Product Marketing

Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms

Create product marketing collateral, case studies, and solution briefs

Support product launches and feature releases with coordinated marketing campaigns

Define target buyer personas and competitive differentiation strategy.

2. Demand Generation & Lead Management

Design and execute integrated campaigns to drive qualified leads and pipeline

Manage marketing channels including email, paid digital, LinkedIn, and webinars

Collaborate with Sales on lead quality, scoring, and nurturing workflows

Track and optimize marketing metrics to improve cost-per-lead and conversion rates

3. Content Marketing & Thought Leadership

Develop content strategy that positions Salescode.ai as a leader in AI-driven sales transformation

Create blog posts, whitepapers, webinars, and video content

Build and maintain marketing calendar aligned with product roadmap and sales cycles

Support executive thought leadership and speaking opportunities

4. Brand & Marketing Communications

Maintain brand consistency across all marketing channels and touchpoints

Manage website content, product pages, and digital assets

Develop campaigns for key markets and customer segments

Create internal communications to align organization with marketing initiatives

5. Analytics & Performance Management

Establish marketing dashboards and KPIs; report on campaign performance

Conduct A/B testing and optimization across marketing channels

Provide insights on market trends, customer feedback, and competitive landscape

Present monthly marketing performance metrics and recommendations to leadership

6. Cross-Functional Collaboration

Partner with Product, Sales, and Customer Success teams on go-to-market initiatives

Support enterprise customer wins with marketing enablement and case study development

Work with Sales leadership on account-based marketing (ABM) strategies for top prospects

Collaborate with international teams to adapt campaigns for regional markets

Desired Candidate Profile

Experience: 4+ years in:

B2B SaaS / Technology marketing

Product Marketing or Growth Marketing roles

Demand generation and lead management

Enterprise software or AI/analytics platforms (preferred)

Startup or high-growth company environment (preferred)

Preferred Background:

Exposure to CPG, sales, or business operations space

Experience working with global accounts or in international markets

Marketing in highly technical/complex product environments

Core Skills

Strategic Thinking: Ability to develop and communicate clear go-to-market strategies

Product Knowledge: Quick learner of technical concepts; ability to translate features into customer benefits

Campaign Execution: End-to-end campaign management across multiple channels

Data-Driven: Comfort with marketing analytics, dashboards, and ROI measurement

Communication: Excellent written and verbal communication with both technical and non- technical audiences

Project Management: Strong organizational skills with ability to manage multiple workstreams

Collaboration: Ability to work effectively across cross-functional teams and influence without authority

Mindset & Behavioural Fit (Critical for Success)

Ownership Mentality: Takes accountability for marketing outcomes and pipeline contribution

Bias for Action: Executes quickly, tests constantly, and learns from results

Customer Obsession: Genuinely understands customer pain points and feedback

Adaptability: Thrives in a fast-paced, ambiguous startup environment

Storytelling: Can distill complex AI/sales concepts into compelling narratives

Intellectual Curiosity: Stays informed on industry trends, competitor moves, and best practices