Growth Marketing Manager

Want to help everyday Americans invest and build wealth? Financial inequality is increasing, and too many people are getting left behind. At Stash, we're passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom. We also believe in working smarter—leveraging AI and emerging technologies to move faster, operate more efficiently, and focus our time on solving meaningful problems for our customers.

We're looking for a Growth Marketing Manager to identify, launch, and prove out new growth channels for Stash. You'll be part of our growing Growth team and report to the Sr. Director of Acquisition. You'll initially help lead our test of influencer as an acquisition channel, but your remit will be broader: turning opportunities across channels like influencer, podcasts and TV, direct mail, and emerging platforms into rigorous, measurable growth programs.

This is a role with real scope and huge impact. You'll take ideas from a blank page to an in-market test—building the strategy, economics, measurement plan, creative approach, and operating model needed to determine whether a channel can scale. You'll also take on high-leverage growth and conversion projects across offers, landing pages, and referral or rescue programs.

We're looking for a creative and analytical operator who moves quickly, acts independently, and brings structure to ambiguity. You should be equally comfortable developing a sharp creative hypothesis, building a channel test plan, managing a complex cross-functional launch, and using performance data to decide what happens next.

What you'll do:

Build and test new growth channels

Identify and evaluate new acquisition opportunities based on audience fit, potential scale, unit economics, operational complexity, and measurement readiness

Turn promising ideas into cohesive test plans with clear hypotheses, budgets, audiences, creative needs, success metrics, and scale or stop criteria

Own tests from strategy through launch, measurement, iteration, and recommendation

Build the playbook, processes, and partner model required to turn successful tests into repeatable growth programs

Lead an initial influencer channel test

Develop and execute Stash's initial performance-oriented influencer channel test

Define the right creator profiles, partnership model, briefs, content formats, usage rights, amplification plan, and measurement approach

Work with creators, agencies, and internal partners to keep production and launches moving quickly

Use early results to determine what to scale, change, or stop—and what capabilities Stash would need to build next

Connect creative, conversion, and channel strategy

Develop channel-specific creative hypotheses and ideate the concepts, messages, formats, and offers most likely to work

Write clear briefs and partner with Brand, Creative, and external resources to produce effective assets

Ensure strong message match across creative, landing pages, offers, and the signup experience

Lead high-leverage growth and conversion projects across landing pages, experimentation, offers, referral, and rescue when these are the biggest constraint on performance

Analyze and iterate

Define measurement plans before launch and ensure tracking is sufficient to make a clear decision

Analyze performance across CAC, payback, customer quality, conversion, and new customer acquisition

Translate results into clear insights, next-step hypotheses, and recommendations for investment

Communicate what we learned—including unsuccessful tests—so the broader Growth and Marketing teams can move faster

Drive execution across teams

Build and manage detailed project plans, timelines, budgets, dependencies, and decision points

Partner closely with Growth, Creative, Brand, Product, Data, Legal, Compliance, and Finance to move work from idea to market

Proactively identify blockers, make sound decisions with incomplete information, and keep multiple workstreams moving without waiting for perfect clarity

Create simple, durable processes that make future tests faster and easier to run

What we're looking for:

Your success will be measured by your ability to turn ambiguous growth opportunities into well-designed tests, generate clear learning quickly, and build a path to efficient scale. You understand that proving a new channel requires more than launching a campaign: it takes a strong customer insight, compelling creative, sound economics, reliable measurement, and disciplined execution.

3-5 years of experience in growth, growth marketing, or a similarly cross-functional role

Experience at a startup or in an equivalent zero-to-one environment where you had to act independently, move quickly, and build without an established playbook

A track record of taking a new channel, program, or growth initiative from idea through launch and iteration

Strong project management skills, with the ability to coordinate complex cross-functional work and keep multiple initiatives moving at once

A strong analytical foundation—comfortable building a business case, defining success metrics, interpreting performance data, and making scale or stop decisions

Strong creative instincts—able to develop customer insights, campaign concepts, content hypotheses, and clear creative briefs

Bias for action and ownership; you move quickly, make thoughtful decisions with incomplete information, and do not need close direction to make progress

Strong written and verbal communication skills, with the ability to bring clarity to ambiguous problems and align a wide range of partners

Comfort using AI tools and automation to accelerate research, analysis, ideation, and execution

Gold Stars

Experience launching or scaling influencer or creator-led acquisition

Experience testing offline or emerging channels such as podcasts, TV, direct mail, or new digital platforms

Experience in fintech, consumer finance, healthcare, subscriptions, or another long-funnel consumer business

Hands-on experience with landing-page testing, experimentation platforms, referral programs, or lifecycle winback programs

Experience operating in a regulated environment and partnering closely with Legal or Compliance

#LI-Hybrid

Our Commitment to Diversity, Equity, and Inclusion

We proudly celebrate the unique qualities that make you you, 365 days a year, and not just because it’s the right thing to do or good for business. We embed the principles and practices of diversity, equity, and inclusion (DEI) into all that we do to prioritize people, a Stash core value , and to ensure Stashers of all backgrounds and experiences can be their authentic selves.

We are also proud to be the first and only venture-backed fintech to join the CEO Action for Diversity & Inclusion™ , and as an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds.

If you require any reasonable accommodations to make your application process more accessible, please reach out to [email protected].

Helping You Invest in Yourself

Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits

Complimentary subscription to Stash+ account

Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility.

Flexible PTO

Work-from-home equipment stipends; home internet subsidy

Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary

Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health

External Recognition for Stash

Benzinga’s 2023 Best Brokerage for Beginners and Best Robo-Advisor Awards

Qorus-Accenture’s 2023 Banking Innovatio