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Plata

Growth Marketing Specialist Middle+

Colombia

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hirly's read of this role

Role family
Marketing
Seniority
Mid level
Country
CO
Work mode
Remote-friendly
First seen by hirly
6 Nov 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

We are looking for a Growth Manager to join our Marketing Team in Colombia — a role focused on driving customer acquisition, optimizing marketing performance, and identifying new growth opportunities through data-driven experimentation.

You will work closely with the Head of Marketing and UA Manager, taking ownership of growth hypotheses, experiment prioritization, and implementation. You will also collaborate with Analytics, Product, and Risk teams to test new approaches, improve acquisition efficiency, and scale successful initiatives.

Challenges that await you:

Analyze customer acquisition data to identify growth opportunities, reduce CAC, and increase the average balance of acquired customers

Develop and prioritize a backlog of growth hypotheses based on their expected business impact

Design and test experiments across audience segments, optimization events, and new acquisition channels for debit and credit card products

Collaborate with the UA Manager to plan experiments and coordinate their execution

Partner with Analytics, Product, and Risk teams to gather insights and implement growth initiatives

Evaluate experiment results, assess their statistical significance, and scale successful approaches

Establish a structured and continuous experimentation process to drive sustainable acquisition growth

Leverage internal dashboards and AI tools to analyze performance and identify opportunities for optimization

What makes you a great fit:

Experience in Growth Marketing, Marketing Analytics, Performance Marketing, or a related analytical role

Strong analytical mindset and confidence working with marketing and customer data

Good understanding of performance marketing, customer acquisition, and key metrics such as CAC and conversion

Experience developing hypotheses, designing experiments, and evaluating results using statistical methods

Ability to prioritize initiatives based on expected business impact and translate insights into actionable improvements

Proactive and independent approach with the ability to take ownership and drive initiatives from idea to implementation

Strong communication and stakeholder management skills for effective collaboration with cross-functional teams

B2 or higher English level for effective communication with an international team

Our ways of working:

Innovative Spirit: A commitment to creativity and groundbreaking solutions

Honest Feedback: valuing open, transparent communication

Supportive Team: a strong, collaborative community

Celebrating Achievements: recognizing our wins together

High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances

Our benefits:

Relocation support to Colombia with assistance for the employee and their family

Flexible work from our office or remote

Healthcare Coverage

Education Budget: Language lessons, professional training and certifications

Wellness Budget: Mental health and fitness activity reimbursements

Vacation policy: Annual leave and paid sick leave as per applicable policies

Original posting on Plata's site ↗

Listed on hirly, a job board. hirly is not the employer: Plata is hiring for this role.

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