Plata
Growth Marketing Specialist Middle+
Colombia
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hirly's read of this role
- Role family
- Marketing
- Seniority
- Mid level
- Country
- CO
- Work mode
- Remote-friendly
- First seen by hirly
- 6 Nov 2026
Derived automatically from the posting. Upload your resume above to see how the role scores against it.
the posting
We are looking for a Growth Manager to join our Marketing Team in Colombia — a role focused on driving customer acquisition, optimizing marketing performance, and identifying new growth opportunities through data-driven experimentation.
You will work closely with the Head of Marketing and UA Manager, taking ownership of growth hypotheses, experiment prioritization, and implementation. You will also collaborate with Analytics, Product, and Risk teams to test new approaches, improve acquisition efficiency, and scale successful initiatives.
Challenges that await you:
Analyze customer acquisition data to identify growth opportunities, reduce CAC, and increase the average balance of acquired customers
Develop and prioritize a backlog of growth hypotheses based on their expected business impact
Design and test experiments across audience segments, optimization events, and new acquisition channels for debit and credit card products
Collaborate with the UA Manager to plan experiments and coordinate their execution
Partner with Analytics, Product, and Risk teams to gather insights and implement growth initiatives
Evaluate experiment results, assess their statistical significance, and scale successful approaches
Establish a structured and continuous experimentation process to drive sustainable acquisition growth
Leverage internal dashboards and AI tools to analyze performance and identify opportunities for optimization
What makes you a great fit:
Experience in Growth Marketing, Marketing Analytics, Performance Marketing, or a related analytical role
Strong analytical mindset and confidence working with marketing and customer data
Good understanding of performance marketing, customer acquisition, and key metrics such as CAC and conversion
Experience developing hypotheses, designing experiments, and evaluating results using statistical methods
Ability to prioritize initiatives based on expected business impact and translate insights into actionable improvements
Proactive and independent approach with the ability to take ownership and drive initiatives from idea to implementation
Strong communication and stakeholder management skills for effective collaboration with cross-functional teams
B2 or higher English level for effective communication with an international team
Our ways of working:
Innovative Spirit: A commitment to creativity and groundbreaking solutions
Honest Feedback: valuing open, transparent communication
Supportive Team: a strong, collaborative community
Celebrating Achievements: recognizing our wins together
High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances
Our benefits:
Relocation support to Colombia with assistance for the employee and their family
Flexible work from our office or remote
Healthcare Coverage
Education Budget: Language lessons, professional training and certifications
Wellness Budget: Mental health and fitness activity reimbursements
Vacation policy: Annual leave and paid sick leave as per applicable policies
Listed on hirly, a job board. hirly is not the employer: Plata is hiring for this role.
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