Growth Planning & Insights Manager - Middle East & Asia

Job Description

Growth Planning & Insights Manager – Middle East & Asia

Contract: Permanent

Location: Bangalore – must work from Bangalore office not remote working

Reports to: Head of Growth Marketing Hub & Innovation – Middle East & Asia

Purpose of Role

The Growth Planning & Insights Manager owns the operational performance insight and forecasting capability for enrolment growth across 30+ schools in the Middle East, India and Asia. The role provides timely visibility of performance against new enrolment, re-enrolment and overall enrolment targets, identifies where schools are ahead or behind plan, diagnoses the drivers of performance across the customer funnel, and translates data into clear actions for Marketing, Admissions, Retention and Regional Leadership.

A critical part of the role is maintaining a dynamic view of expected enrolment outcomes . As pipeline performance, re-enrolment, withdrawals, cancellations and conversion assumptions change, the role continually reforecasts expected outcomes , quantifies emerging gaps and identifies where additional new enrolment or other interventions are required .

This is not a reporting-only role. The successful candidate will combine strong commercial judgement with hands-on analytical capability, proactively identifying risks and opportunities , explaining what is happening and why, recommending what should happen next, and following through to determine whether agreed interventions are improving performance.

Role in the Marketing Operating Model

Owns divisional growth performance insight, forecasting, cross-funnel diagnosis and the operating rhythm required to turn data into action. The role works within Group data architecture, systems, definitions, governance and enterprise reporting standards and does not duplicate Group ownership of central data infrastructure or enterprise BI.

Group Data & Analytics provides the trusted data environment and enterprise standards; this role translates available data into divisional forecasts, performance insight, interventions and growth decisions .

The role identifies the business-performance signal and works with the relevant owner to drive action : Performance Marketing owns paid acquisition interventions; Digital owns website and SEO interventions; CRM owns lifecycle and automation interventions; Regional Marketing Managers orchestrate school-level Marketing action; and Admissions and Retention leaders own their respective operational conversion and retention levers. The Growth Planning & Insights Manager owns the insight loop and tracks whether agreed interventions improve performance.

Key Responsibilities

Enrolment Performance Management

Own the consolidated operational view of enrolment performance across schools and regions, tracking actual and forecast performance against new enrolment, re-enrolment and overall enrolment targets and agreed phasing.

Forecasting & Gap Analysis

Maintain and continually update enrolment forecasts as pipeline performance, re-enrolment, withdrawals, cancellations and conversion assumptions change. Quantify emerging gaps, model scenarios and identify the additional new enrolment or other performance improvement required to recover them. Supports annual enrolment target-setting and phasing with Finance and Regional leadership, and working back from target to the leads and media budget needed

Funnel Performance Diagnosis

Analyse performance across the end-to-end customer funnel at school, regional and divisional level to identify where performance is breaking down and distinguish between demand generation, lead quality, Admissions conversion, Retention/re-enrolment and other operational issues.

Actionable Performance Insights

Move beyond reporting what happened to explain why it happened, what it means for forecast performance, where intervention is required and what action should happen next. Proactively identify material risks and opportunities and provide clear, prioritised recommendations. Owns the weekly growth performance review and intervention action log.

Weekly & Peak-Period Performance Rhythm

Lead the regular growth performance view for regional Marketing, Admissions and Retention teams, summarising performance against target and phasing, forecast position, material risks/opportunities and priority interventions. Increase monitoring and analysis frequency during critical enrolment periods, including daily views where required.

Performance Intervention & Follow-through

Work with Regional Marketing Managers, Admissions and Retention leaders and Hub specialists to ensure identified performance issues translate into action. Track agreed interventions, assess whether they are improving performance and feed the learning back into forecasts and recommendations.

School & Regional Performance Analysis

Provide deeper analysis of individual schools, regions, pipeline stages or performance issues where intervention is required, using data to test hypotheses, identify root causes and focus teams on the highest-value corrective actions.

Growth Performance Reporting & Dashboards

Develop and maintain the operational dashboards, reports and exception views required to manage enrolment performance effectively, leveraging Group platforms and standard reporting wherever these meet divisional requirements. Keep reporting focused on decisions and action rather than unnecessary volume.

Marketing Performance & ROI Insight

Support Marketing investment and optimisation decisions through analysis of demand generation, lead quality, funnel progression, channel and campaign effectiveness, investment, attribution and ROI. Partner with specialist Marketing owners rather than duplicating their channel-level accountability.

Data Integration, Reconciliation & Quality

Combine and reconcile data from CRM, enrolment systems, digital platforms, Marketing investment and other relevant sources. Identify material inconsistencies or data-quality issues, validate critical measures and work with Group and system owners to resolve issues at source where possible.

Group Data & Analytics Integration

Act as the key divisional interface with relevant Group Data & Analytics capability, ensuring central platforms, definitions, dashboards and data products are effectively translated into divisional performance management, while surfacing operational requirements or gaps requiring Group support.

Continuous Improvement & Automation

Standardise and automate recurring data preparation, validation, analysis and reporting wherever practical, progressively reducing manual exports and shifting capacity toward forecasting, diagnosis, actionable insight and performance optimisation.

Hard Skills

• •Commercial Performance Analytics & Diagnosis – Advanced ability to analyse performance against targets and phasing across multiple schools and markets, identify material gaps, test hypotheses and diagnose the underlying commercial drivers of performance.
• •Forecasting, Scenario Modelling & Gap Analysis – Strong capability in dynamic forecasting and scenario modelling, including understanding how pipeline conversion, re-enrolment, withdrawals and cancellations affect expected enrolment outcomes and required recovery.
• •Funnel & Conversion Analytics – Strong understanding of end-to-end customer funnels and ability to distinguish between demand generation, lead quality, Admissions conversion, Retention/re-enrolment and other operational performance issues.
• •Data Analysis, BI & Data Integration – Advanced analytical capability using Excel, Power BI or equivalent BI tools and SQL/querying tools, with the ability to combine, interrogate, validate and reconcile CRM, enrolment, Marketing and operational data.
• •Commercial Insight & Data Storytelling – Ability to translate complex multi-school performance data into clear executive-level insight: what is happening, why it is happening, the commercial implication and what action is