GTM Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a GTM Marketing Manager based in United States.

• This is a newly created individual contributor role focused on turning new product concepts into successful, measurable market launches.
• You will own go-to-market planning from pricing and packaging through positioning, promotion, launch execution, and early performance analysis.
• The role combines product marketing, commercial strategy, customer acquisition, subscriber growth, merchandising, and integrated campaign execution.
• You will work across Digital Product & Engineering, Analytics, R&D, Supply Chain, Creative, Retention, Operations, and Customer Care to bring launches to life.
• A key part of the role is balancing the needs of new customers with opportunities to drive attach, upgrades, swaps, and incremental lifetime value among existing subscribers.
• You will also establish launch tiers, measurement frameworks, and repeatable processes that make future product launches faster and more effective.
• This remote opportunity is ideal for an experienced CPG, DTC, product marketing, or GTM professional who thrives in a fast-paced environment and can lead cross-functional work without formal authority.