Head of Digital Marketing Department

Description:

We are looking for a Head of Digital Marketing Department to join our team.

The ideal candidate will have a strong digital marketing background, a strategic mindset, and excellent leadership skills. You’ll collaborate with cross-functional teams to ensure optimal performance and data-driven decision-making.

Responsibilities:

Develop and implement digital marketing strategies to ensure user engagement, and maintain engagement across the Company’s digital platforms, including paid media, SEO, social media, content marketing, etc.

Define monthly/quarterly content promotion strategies, approve action plans, and monitor their execution across social platforms by introducing engaging content and campaigns that will increase brand awareness and customer engagement

Oversee the planning, execution, and improvement of paid media campaigns (PPC, display, social advertising) to ensure maximum ROI and customer engagement

Develop and monitor SEO strategies to increase organic traffic, and improve search rankings via effective keyword research and link-building

Analyze campaign performance, user behavior, and campaign effectiveness using Google Analytics, other data management platforms, and analytics tools

Plan annual, quarterly, and monthly budgets for paid advertising campaigns

Provide annual, quarterly, and monthly performance reports, define and measure KPIs

Collaborate with relevant units within the Company to increase customer satisfaction through a common strategy

Constantly monitor emerging trends, technologies, and tools in digital marketing. Implement innovative strategies to stay ahead of competitors and accelerate growth

Supervise and coordinate the department's activity

Delegate tasks and supervise their implementation according to the deadlines established. Provide guidance, mentoring, and performance evaluation to ensure efficient execution of objectives

Organize and monitor the onboarding process of new hires

Ensure all digital marketing activities comply with the RA Law on Advertising, as well as other legislative and regulatory requirements related to the field

Perform other functions assigned by the immediate supervisor and arising from the duties of the position

Requirements:

Master’s degree in Marketing, Digital technologies, or a relevant field

Proven work experience as a Digital marketing unit manager

Demonstrable experience in designing and implementing successful digital marketing campaigns

Proficient in MS Office (particularly Excel) and data manipulation

Excellent knowledge of English and Russian languages

Strong understanding of how all current digital marketing channels function

Solid knowledge of online marketing tools and best practices

Hands-on experience with SEO/SEM, programmatic media-buying, and CRM software

Familiarity with web design

Experience in data analysis and reporting

Excellent analytical and project management skills

Strong team management and communication (written and verbal) skills

Analytical thinking with strong math skills

Good time management skills, including prioritizing, scheduling, and adapting as necessary

Ability to work on multiple projects with different objectives simultaneously

The ability to think strategically and develop innovative marketing strategies