Head of Digital PR - 12-month FTC, Maternity Cover

Who are we?

A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era.

Our universe is made up of award-winning business arms Brave Bison, Engage, SocialChain and MTM. And we’re underpinned by leading marketing training practice, MiniMBA, as well as our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok.

We’re a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalise on the complexity that defines the modern marketing landscape.

Our mission

New platforms, new behaviours, new audiences, new trends, new technologies, new regulations—our clients’ worlds get more complex daily. Their agency partnerships shouldn’t. It’s our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them.

That’s why we make it our mission to capitalise on complexity for our clients—across consultancy, capability and execution—by crafting dynamic digital solutions that outpace tomorrow’s challenges.

Our values

We’re a proudly diverse business comprised of deep specialists across media, marketing, training and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values:

Bold Curiosity.

We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients’ worlds and are always hungry to learn more about them, our specialisms and each other.

Connected Clarity.

We are focused in our collaboration — joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple.

Positive Encouragement.

We want to make working with us the best part of someone’s day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs.

Constant Impact.

We believe in outcomes over outputs. We’re goal orientated, results driven and data-led. We show up with passion every day. And we’re always honing our craft.

About

Brave Bison Performance

With over 20 years experience growing our clients’ businesses through digital media, we help brands leverage the right data, right partners and right tech to capitalise on complexity and supercharge their online growth.

By going deep into our clients’ world, investing their budget where it will work the hardest and ensuring that we only win when they win, we stand for braver digital in a world of opportunity.

The Role – 12 Month FTC, Maternity Cover

The Head of Digital PR leads and develops Brave Bison's Digital PR discipline, ensuring the agency delivers creatively bold, commercially effective and innovative Digital PR strategies across its client portfolio. Sitting within the organic performance practice, the role defines how off-site strategy supports organic discovery and increasingly shapes broader performance activity, including AI visibility and social discovery, ensuring the discipline evolves in line with changing search behaviour and Digital PR's growing role in earned presence within AI-driven environments.

This is a leadership role rather than a day-to-day delivery role. The Head of Digital PR sets the standard for what good looks like, develops the team's capabilities, ensures consistent strategic quality, and acts as the most senior escalation point for complex strategic challenges, growth opportunities and high-level client conversations. They also champion strong SEO and journalist thinking across the discipline, ensuring strategies achieve both media cut-through and tangible performance gains.

As maternity cover, this role also carries specific handover and continuity responsibilities — see below.

Key responsibilities:

Discipline leadership & standards

Define and maintain Brave Bison's Digital PR proposition, framework and standards

Ensure consistent strategic quality across all client accounts where Digital PR is delivered, keeping work commercially viable, innovative and aligned with best practice

Act as the senior authority on Digital PR within the organic performance practice, and the senior escalation point for strategic issues or client concerns

Provide guidance and oversight to consultants and associate directors leading client work, and support account leads in high-level client conversations requiring additional strategic authority

Work with the other Heads of Department to establish excellence across Performance

Team development & enablement

Lead and develop the Digital PR team, including line management of senior consultants and associate directors

Support consultants and associate directors in delivering high-quality strategic work, providing mentorship, coaching and strategic input where needed

Identify capability and tool gaps and develop training programmes or business cases to close them, ensuring the team builds expertise in AI search, multi-faceted Digital PR strategy and the media landscape

Lead hiring, onboarding and capacity planning for Digital PR roles, working closely with the People, Resourcing and Client Service teams where needed

Search evolution, AI discovery & measurement

Maintain expert-level understanding of Digital PR and off-site SEO, including the interplay between technical foundations, on-page strategy and citation building

Champion a multi-faceted approach to Digital PR that combines off-site SEO and citation building with deep knowledge of the media landscape, keeping audience needs at the heart of every strategy

Support the agency's thinking on how search is evolving through AI-driven discovery, AI Overviews and generative search environments, translating developments into practical guidance for the team

Ensure Digital PR strategies serve not only coverage and backlinks but AI citations and mentions, as relevant

Work with SEO, Content Strategy and Data teams to develop measurement approaches that reflect evolving search behaviour

Spearhead collaboration between traditional PR, social media and brand teams where relevant

Product and methodology development

Develop and evolve Brave Bison's Digital PR frameworks and methodologies

Build proprietary tools, approaches and products that differentiate the agency's offering

Ensure the Digital PR discipline integrates effectively with SEO, traditional PR, social, paid media and data teams

Continuously adapt the agency's approach to reflect industry developments and emerging technologies

Commercial and business development

Support new business opportunities requiring senior Digital PR input, working closely with the growth team

Review and approve Digital PR proposals, ensuring strategic quality and commercial viability

Identify opportunities to expand Digital PR work across existing accounts

Contribute to positioning Brave Bison as a leading authority in Digital PR and organic discovery, acting as the Digital PR figurehead for the agency and proactively supporting lead generation through Brave Bison marketing

Handover and continuity (maternity cover specific)

Complete a structured handover with the incumbent ahead of their leave, covering live client strategies, escalation points and key relationships

Maintain continuity of strategic direction, team leadership and client confidence throughout the cover period

Keep clear documentation and status updates to support a smooth handover at the end of the contract

Skills and experience

8+ years of experience in Digital PR, SEO or organic performance roles, with demonstrated experience leading senior Digital PR specia