Head of Marketing

Job Purpose

The Head of Marketing is responsible for Andaria's marketing function end to end. The role leads marketing strategy, lead generation, events, brand and communications, with the aim of building a consistent pipeline of qualified opportunities for the commercial team. The post holder works closely with the Group Chief Commercial Officer as a trusted partner on commercial priorities, supporting the coordination of the commercial agenda, meetings and follow-up actions.

Key Duties and Responsibilities

Marketing strategy and planning

Develop, implement and own the annual marketing strategy, plan and budget, aligned with the commercial targets set by the Group CCO

Define target markets, segments and ideal customer profiles across payments, card issuing, embedded finance and FX

Set marketing KPIs, including lead volume, qualified opportunities, cost per lead, pipeline contribution and event return on investment

Report on marketing performance to the Group CCO monthly

Lead generation

Identify, test and scale new lead generation channels, including outbound, LinkedIn, paid search, webinars and partner or introducer programmes

Plan and run account-based marketing campaigns for priority prospects and verticals

Agree lead qualification criteria and handover processes with Business Development, and ensure timely follow-up

Maintain CRM data quality, marketing automation and campaign attribution

Events and conferences

Plan and manage the annual events and conference calendar (e.g. Money20/20 Europe, Sibos, MPE, SiGMA)

Evaluate events against expected pipeline and cost, and negotiate sponsorship and exhibition packages

Manage exhibition stands end to end, including design, build contractors, collateral, promotional items, shipping and staffing

Coordinate travel, accommodation and logistics for staff attending conferences and client visits

Arrange pre-booked meetings with prospects and partners ahead of each event, and lead post-event follow-up

Organise company-hosted events, including client dinners, roundtables and side events

Brand, content and communications

Act as custodian of the Andaria brand, ensuring consistency across the website, sales presentations, proposals and social media

Produce marketing content, including case studies, product sheets, newsletters and thought leadership

Manage the company website and SEO, and support Product with launch communications

Manage PR, media relations, award submissions and industry association memberships

Budget and supplier management

Manage the marketing budget, tracking expenditure against return

Select and manage agencies, designers, event contractors and freelancers

Commercial office coordination

Work closely with the Group CCO on commercial priorities, ensuring actions and deadlines are progressed

Coordinate the Group CCO's diary in relation to client meetings, events and business travel

Prepare briefing packs, presentations and meeting notes for client and senior management meetings

Record actions arising from commercial meetings and follow them through to completion

The post holder may be required to undertake other reasonable duties as requested by the Group CCO, commensurate with the role.

Skills and Experience

Essential

Minimum 3 years' B2B marketing experience, including at least 1 year in a senior or lead role within payments, fintech, electronic money or banking

Proven track record of generating measurable sales pipeline

Demonstrable experience planning and delivering conference exhibitions and event programmes, including logistics and budgets

Experience working with Compliance on marketing within a regulated environment

Excellent written and spoken English

Desirable

Degree in marketing, business, communications or a related field, or equivalent professional experience

Professional marketing qualification (e.g. CIM)

Working knowledge of LinkedIn Campaign Manager, Google Ads and website CMS platforms

Knowledge of card issuing, SEPA, Swift, Faster payments or FX payments

Fluency in an additional European language

Key competencies

Strong organisational skills, with the ability to manage multiple events, campaigns and senior-level priorities at the same time

High level of discretion in handling confidential commercial information

Commercial awareness and a results-driven approach

Confident communicator, able to represent Andaria at senior level

Self-starter, comfortable working with a high degree of autonomy

Working Conditions

Full-time, based in Malta

Regular travel within the UK and EU, at times at short notice

Occasional work outside normal hours, including evenings and weekends during conferences and events

What We Offer:

Competitive salary

Clear growth path and opportunities in a rapidly growing business

Comprehensive health and wellness benefits package

Hybrid Working and flexibility

Professional development opportunities

Collaborative and inclusive work environment

Opportunity to make a significant impact on the company’s growth and success