Head of Marketing

• About OuterSignal
• We are building the customer intelligence layer for commerce. Brands know when an order comes in, but they only see ~5% of the real story. We show them the other 95%: not just who bought, but who that person is - the execs, influencers, journalists, retail buyers, investors, and everyday customers who become a brand’s best evangelists. Our platform enriches every order in real time with professional + personal signals, unlocks personas, and powers everything from surprise-and-delight outreach to smarter email flows, analytics, and BD leads. We're a small, high-performing team building the category-defining platform for e-commerce customer intelligence, backed by a world-class investor base.

What You'll Do:

Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound

10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!)

Deploy a $1M+ annual marketing budget across channels that actually convert

Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut

Build and manage our affiliate program and content engine (agencies, consultants, tech partners)

Oversee our outbound and cold email strategy

Work directly with Founders on channel strategy, messaging, and market positioning

Hire and scale the marketing team as we hit milestones

Who You Are:

4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing

You've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martech

Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes)

Experience building affiliate or partnership programs from scratch

Comfortable with cold outbound - you know the difference between spray-and-pray and precision targeting

Fluent in HubSpot (or similar CRM) for pipeline management and automation

You think in CAC, LTV, payback period, and channel contribution

Bonus if you've worked with Klaviyo, Shopify apps, or retention marketing tools

Most importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos.

What We Offer:

Impact: Join at the ground floor where your work directly influences company trajectory

Growth: Rapid company growth creates exceptional learning and advancement opportunities

Flexibility: Remote-first culture with autonomy over your work

Team: Work alongside the founding team

Mission: Revolutionizing the way brands understand and market to their customers