Head of Performance Marketing

Footballco creates more football content, across more platforms & languages than anyone else, reaching over 700 million football fans across the world each month. Our consumer brands include GOAL, FanZone, Front Three, Beast Mode On Podcast, INDIVISA and many more – no one else has our reach or depth of understanding within the game. We’re a company with over 300 employees globally engaging a huge audience (our channels generate over 2 billion video views a month) and we work with exciting partners in the UK, US and around the world.

About the role

Footballco is looking for an experienced Head of Performance Marketing to join our affiliate team.

The position will require you to lead numerous global campaigns across paid social, PPC, and arbitrage to attract high-intent users and drive conversion across our numerous affiliate verticals, such as ticketing, streaming, VPN, finance, and others.This will require daily interaction with our internal teams, such as Affiliate, Client Services, Ad Operations, and Social, plus external clients. As a member of the Affiliate team, you will be surrounded by affiliate and conversion experts.

You will be based in London and will report to the Affiliate VP. Please note that while the role will eventually involve leading a team, there will be no direct reports to start with.

What you'll be doing:

Defining the strategy for scaling Footballco's paid marketing operations for the next three years.

Ensuring best practice and optimisation are implemented correctly to achieve desired performance and, in most cases, strict targets.

Build and implement third party support to scale and lead our performance marketing operations globally. You will be responsible for liaising with partners to ensure we get the engagement from them that we need and ensuring quality of service remains high.

Demonstrate platform expertise and develop performance marketing distribution strategies for internal teams and external clients. You will be the resident expert on all things performance marketing across the business.

Manage relationships with publishers, media vendors, and social vendors to maximize the performance of existing buys and stay current with new products/ features.

Continually test and evaluate new strategies, tactics, and partnerships to evolve and improve our product offering.

Contribute to the development of new features and functionality for our website, apps, and family of products.

Strong budget management capabilities, ensuring channels remain within budget and hit performance KPIs.

Be curious, flexible, and willing to get involved in general business. You will sit in the affiliate team alongside content and partnership experts, developing ideas and leading our performance marketing audiences.

What you have:

10+ years of experience in marketing or paid media experience in a relevant sector such as sports, ticketing or betting.

A strong track record of making things happen, challenging, and driving performance with enthusiasm and vigor.

Expert analytics skills and a strong attention to detail. A love of data and desire to interrogate data to find insights then deliver those insights to relevant teams and stakeholders.

Excellent project management skills with the ability to juggle multiple projects and deadlines at once.

Expert knowledge of social, search engine, and publishing platforms; advertising data, and social/digital trends and existing relationships with the major platforms.

Experience and comfort in communicating with different audiences, tailoring messages accordingly.

Proven experience optimising customer acquisition cost.

Previous experience of running global or multi-region campaigns.

Possess strong interpersonal skills, particularly influencing and listening skills.

Experience preparing, analysing and presenting campaign insights to partners.

Strong business knowledge and ability to use creative thinking to resolve problems and/or roadblocks as they occur, and know when to escalate.

Preferred Qualifications

Experience handling the administrative side of paid content such as third-party platforms and ad servers.

Knowledge of Google Analytics. Experience managing the onsite inventory of a large global publisher or website.

Managed and maintained media distribution for portfolio of client accounts.

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.