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Deutsche Lufthansa AG

Head of Retail Media (all genders)

Köln, Nordrhein-Westfalen, Germany

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hirly's read of this role

Seniority
Lead / management
Country
DE
Work mode
On-site / unstated
First seen by hirly
9 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

What you'll do

  • Own the Eurowings Media P&L, driving revenue growth, profitability, pricing, forecasting and commercial performance
  • Define and execute the commercial strategy, building relationships with advertisers, agencies, tourism organisations and strategic partners
  • Lead the scale-up and launch of Eurowings Media products, building a profitable and scalable business
  • Drive the media product and monetisation roadmap, covering formats, sponsorships, pricing and new revenue opportunities
  • Develop a travel media portfolio across digital, onboard and partner channels
  • Leverage first-party data to create audience and targeting solutions
  • Establish measurement frameworks for campaign performance, engagement and brand impact
  • Manage the ad tech and partner ecosystem, including platforms, agencies and technology providers
  • Build efficient operations for campaign delivery, reporting, billing and partner support
  • Ensure privacy, compliance, brand safety and an excellent customer experience
  • Lead a high-performing team and strengthen Eurowings market presence and reputation

Ihr Profil:

What you'll need

  • Several years of experience in retail media, digital advertising, publisher monetisation or ad tech, with responsibility for P&L and revenue growth
  • Proven success scaling and monetising media or audience-led businesses
  • Strong analytical, commercial and communication skills
  • Strong network across advertisers, brands and agencies; travel experience is a plus
  • Expertise in digital advertising, media sales, audience data and measurement
  • Experience driving commercial growth, new revenue streams and sales operations
  • Knowledge of GDPR and data privacy
  • Experience leading teams and senior stakeholders
  • Fluent German and English

What you'll bring

  • Entrepreneurial mindset and commercial ownership
  • Strategic thinker with hands-on execution skills
  • Strong stakeholder management and collaboration
  • Customer-focused approach balancing revenue and experience
  • Leadership style that develops talent and drives performance

For this position, the annual salary starts at a minimum of €100,000 and depends on your qualifications, experience, and level of responsibility

Original posting on Deutsche Lufthansa AG's site ↗

Listed on hirly, a job board. hirly is not the employer: Deutsche Lufthansa AG is hiring for this role.

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