Head of Social Communications- 12m FTC

Overview

Gymshark is one of the world's original social-first brands, built on the power of community, culture and conversation. As we continue to grow, we're looking for a strategic social communications leader to help shape how our brand shows up across platforms and connect audiences to our biggest brand moments.

This is not a traditional social media role. As Head of Social Comms, you'll sit at the intersection of Brand, Creative and Marketing, transforming big ideas into platform-native social ecosystems that spark engagement, drive culture and support commercial growth. You'll be responsible for defining our social communications strategy, influencing brand storytelling and leading a high-performing team to deliver best-in-class social communications.

If you're a strategic thinker with a deep understanding of social platforms, culture and brand-building, this is an opportunity to make a significant impact within one of the most recognisable brands in fitness.

What you'll do

Define and lead the long-term social communications strategy across all social platforms.

Establish clear platform roles, audience objectives and growth priorities aligned to brand and business goals.

Translate major brand campaigns into connected social ecosystems that drive conversation, engagement and community participation.

Develop quarterly communications plans that bring together brand moments, product launches and always-on activity.

Identify emerging platforms, trends and cultural opportunities to keep Gymshark ahead of the curve.

Shape how the brand participates in and leads conversations across fitness, training and broader culture.

Act as a guardian of brand consistency, ensuring strong and cohesive storytelling across all channels.

Partner with Brand, Creative, Marketing and Influencer teams to embed social strategy into campaign planning from the outset.

Champion a social-first approach to creative development and content creation.

Build communications frameworks, rollout plans and content sequencing strategies that maximise campaign effectiveness.

Define success metrics across the social ecosystem and drive a culture of continuous improvement.

Translate performance data and audience insights into actionable strategic recommendations.

Develop governance frameworks that support effective decision-making and protect brand reputation.

Lead, coach and inspire the organic social team, creating an environment where people can thrive and deliver exceptional work.

Act as the senior social communications voice across campaigns, launches and strategic planning discussions.

What you'll need

8+ years' experience in social strategy, communications planning or brand marketing within a consumer-facing brand or agency environment.

Proven experience building social communications strategies that work across multiple platforms and channels.

Demonstrated ability to translate brand strategy into platform-native social ecosystems, not just content plans.

Strong understanding of how social communications contribute to brand growth, customer acquisition and commercial performance.

Expertise across Instagram, TikTok and YouTube, including platform behaviour, audience trends and content performance.

Experience using social analytics and listening tools to identify insights and inform strategic decisions.

Strong ability to turn complex data and insights into clear, compelling recommendations for senior stakeholders.

Experience influencing cross-functional teams and working closely with Creative, Brand, Marketing and Commercial stakeholders.

Strong leadership experience, with a track record of developing talent and building high-performing teams.

A systems-thinking mindset with the ability to connect big ideas to scalable communications frameworks.

Excellent organisational skills and the ability to manage multiple priorities in a fast-paced environment.

Strong commercial awareness combined with a genuine interest in culture, community and storytelling.

Outstanding communication, relationship-building and stakeholder management skills.

CLOSING DATE: Friday 2nd October

LOCATION:

Please note this is a hybrid role and requires the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email [email protected] .

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

Standard benefits include:

Performance-based Bonus opportunity

Funded Healthcare benefit

25 days holiday, additional day for your birthday & Bank Holidays

Contributory Employer pension scheme

Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading

Gymshark Employee Discount & long service awards

Access to High Street cashback and discounts

Financial, Physical and Mental Wellbeing Support

Enhanced Family Leave package

Life Assurance

Office location specific benefits include (IQ):

Gym Membership to The Lifting Club (LC)

Onsite lunch provision & coffee bars

EV charge points available

Office location specific benefits include (LDN):

Funded multi-site fitness membership

Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.