Head of TikTok Shop

About Catch Creation

Catch Creation is a global eCommerce company built for the digital age. We create, grow, and manage online brands that inspire customers and deliver real value through exceptional products and experiences. Our team thrives in a fully remote environment, combining creativity, data-driven strategy, and innovation to build scalable eCommerce solutions that perform.

From concept to conversion, we specialize in developing brands that stand out in competitive markets—driven by a passion for design, storytelling, and customer satisfaction. Every product we launch reflects our commitment to quality, authenticity, and growth.

At Catch Creation, we believe great ideas can come from anywhere—and our remote-first culture allows talented people from around the world to collaborate, innovate, and bring those ideas to life.

About Muddy Mat

Muddy Mat is Catch Creation's flagship 9-figure pet products brand, beloved by dog lovers across America. Our chenille doormats solve a real problem for pet parents who love their dogs playing outside but hate the mess that comes with it. We've grown from a direct-response television brand into a multi-channel powerhouse with strong positions on Amazon (#8 in Pet Supplies with nearly 40,000 reviews), TikTok Shop (#2 pet brand by GMV), and expanding into major retail.

We're building something special here, a brand that resonates authentically with our customers while scaling aggressively through social commerce. This role is central to our next phase of growth.

About the Role

We're looking for an experienced Head of TikTok Shop to take full ownership of our TikTok Shop channel and drive it to the next level. This is not an entry-level position, we need someone who has already managed TikTok Shop at scale and can hit the ground running.

You will own the entire TikTok Shop ecosystem: creator/affiliate recruitment and management, content strategy, LIVE shopping coordination with our agency partner, shop optimization, and team leadership. You'll manage the relationship with our TikTok Shop agency while building and leading an internal team that drives organic growth through creator relationships and community building.

IMPORTANT: This role requires proven TikTok Shop management experience. We need someone who deeply understands TikTok Seller Center, affiliate commission structures, creator outreach workflows, content performance analytics, and the nuances of building a creator community that authentically represents our brand.

Key Responsibilities

Agency & Vendor Management

Own the day-to-day relationship with our in-house outreach team, ensuring they deliver on 70+ monthly LIVE hours, creator campaigns, and shop optimization

Review LIVE performance analytics and provide strategic direction to maximize GMV

Coordinate product sample shipments, inventory availability, and promotional calendars with teams

Hold team accountable to KPIs while maintaining a collaborative, growth-focused partnership

Creator & Affiliate Program Management

Build and manage an internal creator outreach team responsible for recruiting, onboarding, and nurturing affiliate relationships

Develop tiered affiliate commission structures and incentive programs that drive sustainable growth

Create and maintain creator communication workflows, from initial outreach templates to ongoing relationship management

Identify and cultivate relationships with high-performing creators, micro-influencers, and brand advocates

Manage creator compliance, ensuring content aligns with brand guidelines and platform policies

Content Strategy & Creative Operations

Oversee content creation workflows from ideation to publishing

Manage feedback loops between video editors, outreach team, and creators to continuously improve content performance

Develop content briefs, style guides, and creative direction that resonates with our core customer

Analyze content performance metrics to identify winning formats, hooks, and creator styles

Coordinate content calendar with promotional events, platform subsidies, and seasonal campaigns

TikTok Shop Operations & Optimization

Own TikTok Seller Center management: product listings, pricing strategy, promotional setup, shop health monitoring

Monitor and resolve shop violations, policy issues, and account health concerns proactively

Manage negative review responses and customer experience touchpoints within TikTok Shop

Stay current on TikTok platform changes, algorithm updates, and emerging best practices

Leverage platform events, subsidies, and promotional opportunities to maximize visibility and sales

Team Leadership & Development

Build, hire, and manage the internal TikTok Shop team (outreach specialists, content coordinators, community managers)

Establish clear processes, SOPs, and performance metrics for team members

Foster a culture of experimentation, data-driven decision making, and continuous improvement

Report on channel performance to leadership with clear insights and strategic recommendations

Requirements

Must Have (Non-Negotiable)

2+ years of hands-on TikTok Shop management experience at a brand or agency generating significant GMV

Proven track record of scaling TikTok Shop revenue through affiliate programs and creator partnerships

Deep expertise in TikTok Seller Center, affiliate management systems, and platform analytics

Experience managing and building creator/affiliate outreach teams

Strong understanding of content performance metrics and what drives viral, shoppable content

Experience working with agencies and holding external partners accountable

Exceptional communication skills, you can rally creators, manage teams, and present to leadership

Strongly Preferred

Experience with physical products, particularly pet products or home goods

Background in direct-response marketing

Experience with LIVE shopping production and optimization

Familiarity with TikTok Ads and Spark Ads integration

Experience in high-growth, entrepreneurial environments

You actually use TikTok Shop as a consumer and understand the user experience

Who You Are

Ownership Mentality: You treat this channel like it's your own business. You don't wait to be told what to do, you identify opportunities, solve problems, and drive results.

Relationship Builder: You know that creator partnerships are built on trust and mutual benefit. You're equally comfortable nurturing a micro-influencer and negotiating with a top creator's manager.

Data-Driven: You make decisions based on metrics, not hunches. You can analyze a content performance report and immediately identify actionable insights.

Operationally Excellent: You love building systems. You create SOPs, establish workflows, and ensure nothing falls through the cracks at scale.

Adaptable: TikTok's platform changes constantly. You stay ahead of trends, adapt quickly, and see platform evolution as an opportunity.

Compensation & Benefits

Base Salary: $130,000 – $160,000 depending on experience

Performance Incentives: Monthly/Quarterly bonuses tied to channel growth milestones and team performance (structured incentive program, not commission-based)

Benefits Package:

Comprehensive health, dental, and vision insurance

401(k) with company match

Flexible PTO policy

Office in Brickell, Miami (opening soon) with hybrid/remote flexibility

Join a fast-growing 9-figure brand with significant market presence

Location: Remote position, Brickell, Miami preferred.

Note: This role requires demonstrated TikTok Shop management experience. Candidates without direct TikTok Shop experience will not be considered.